Weight Watchers scraps WW Black campaign promotion after fall-out from light bulb fiasco

Two days after being criticised for sending female journalists “mood light bulbs” Weight Watchers has announced the brand will no longer “actively promote” the campaign and has apologised for causing offence.

weight-watchers-blackThe weight loss company caused a storm when it sent the light bulbs to journalists as a teaser to the campaign and to promote independent research that showed a majority of women were uncomfortable with their bodies and did not want to have sex with the lights on.

The campaign was the first of its type for the brand in Australia, focusing on sex as a motivator for weight loss.

Lacking context, the light bulbs, which included the message “This globe is a ‘mood light’ designed to give you a little boost in the bedroom (a PG sex toy, if you will)”, caused anger among some journalists who received them and then tweeted their views.

The light bulbs were meant to drive interest in the broader campaign which was then launched a day early in a bid to clarify what the intent of the PR teaser was.

However, questions about the campaign continued to be asked in mainstream and social media with some people angered by the suggestion that heavier people did not want to have sex.


Shortly after, Weight Watchers removed the Youtube video supporting the campaign.

However, on Thursday afternoon Weight Watchers Australia and New Zealand went further and announced it would not be actively promoting the campaign.

“Weight Watchers Australia and New Zealand recently embarked on a campaign to share personal insight from some of our members, who had spoken to us about how improvements in their health and wellbeing had empowered them to feel more confident,” the company said, in a statement.

“We acknowledge, however, the delivery of the campaign did not make that message clear. We will continue to support those who have signed up to WW Black, but because we value every voice, we have made the decision to not actively promote the campaign further.

“We apologise for any offence caused.”


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