Westfund shares how a community assisted a woman’s recovery from illness in new brand campaign
Not-for-profit health insurer Westfund has launched a new brand campaign to promote its positioning ‘where values meet values’.
Created by DDB Sydney, the 45 second campaign shares the story of how the community helped Beth recover from an illness.
The ad shares how neighbours helped look after Beth’s garden, walk her dog, collect her mail and cover her shifts.
“Westfund health insurance, where value meets value” is the slogan used at the end of the ad.
Leif Stromnes, DDB managing director of strategy and innovation, said human values and community spirit are present in what Westfund does.
“We wanted to shine a light on the role of a health insurer as a smaller part of a bigger, community effort to help someone recover. Refreshingly, Westfund is saying it’s not about them – it’s about the every day people they support.”
“We set out to show Australia just how much caring and community really matter. Westfund offers the same level of care with their health fund as friends and family do when their loved ones need them,” Michael Barnfield, creative partner at DDB Sydney, added.
Westfund’s CEO, Matt Banning, said the brand exists solely for its members and not for the benefit of its shareholders.
“We have members, not customers, and treat everyone like they are part of our big extended family. We understand real people and genuinely care about forming personal relationships and trying to help. It was important to show that in our new brand campaign.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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