Wet’n’Wild unveils Coca-Cola recycling campaign

Wet’ n’ Wild has partnered with Coca-Cola Amatil to launch a recycling campaign – focused on educating younger children about recycling, and raising $10,000 for Surf Lifesaving Queensland.  

The announcement:

Monday 20th September 2010: Coinciding with the first day of Queensland school holidays, Wet’n’Wild Water World today unveiled Coca-Cola Amatil’s new recycling campaign:

The creative installations, designed by Momentum Worldwide, feature a colourful caricature of surf lifesavers with a cut out ‘face’ area for visitors to place their heads in, flanked by Surf Lifesaving’s iconic red and yellow flags.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.