What has (and hasn’t) changed about digital marketing since COVID-19
Digital Turbine’s James O’Driscoll describes how things haven’t really changed for marketers – despite some shifts in how and where consumers are spending their time, the customer journey (and ultimately the path to purchase) are both still well and alive.
With all of the recent accelerated change that we’ve seen in the world – and in our more narrow world of media – it would be easy to assume that “everything is different.”
But I would ask that you hold two seemingly contradictory ideas in your head at the same time: Everything is different, but also, nothing is different. As I’ll share, it’s not only possible, but also quite true of marketing today.
The global pandemic and the subsequent effects have resulted in dramatic changes to our lifestyles. Social distancing protocol during the early days of the pandemic greatly increased time spent at home during that specific period, but even two years later we can see that the time spent in residences is still above pre-pandemic levels.
