Dr Mumbo isn’t a particularly religious chap. But he was a little nonplussed by the latest entry into the ReBrand South Australia competition.
The TVC features a Jesus figure in a charming copper wig enjoying the delights of Adelaide, which seem to consist of going to the zoo and getting seriously boozed up.
Very much on-brand for the son of God.
One of the creators of the TVC explained that they chose Jesus.
“He was available, we are the City of Churches and we were thinking about using Allah, but were concerned about any potential Fatwas. Buddha was also ruled out because we couldn’t find a suitable short, fat, bald dude.”
Entries to the Rebrand SA competition are still open, if you think you could do better.