What the nature channel taught me about competition
Studies of primates, birdlife, crocodiles, even plant-life, all reveal competitive behaviour that eerily parallels the advertising industry, writes Sarah Vincenzini in this crossposting from Gabberish.
New business pitches. Creative briefings. Titles. Awards. Competition is built into the advertising ecology. There are limited amounts of resources available to us in our respective adland habitats, so we must compete for our share of resources in order to survive. Not everyone thrives in these conditions, but like it or not, it’s the nature of the game. And, as it turns out, the nature of advertising? Rooted in actual nature.
Let’s start by taking a look at our closest primate relatives, chimpanzees. They typically tend to forage alone, preferring individualism over cooperating as a team. Duh, said every creative ever.
