When a brand ambassador goes and nobody notices for a year
When you ditch a brand ambassador but no-one notices for almost a year, were they really worth it?
That’s probably the question Malaysia Airlines is asking itself today about tennis bad boy Nick Kyrgios, after reports emerged it had parted ways with the player in the Herald Sun overnight.
Malaysia Airlines ceased sponsoring Nick Kyrgios in December 2015
The Hun’s article revealed how as Kyrgios “lurched from one controversy to another — including allegations of tanking and a sordid sledging incident — the carrier decided against extending its partnership beyond a year”.
What it failed to mention was that partnership ended on November 30 last year, almost 11 months ago.
Which does, to Dr Mumbo’s mind, beg the question of the value of having someone as the face of your brand if no-one even notices when they’re gone.
That’s the sound of one brand ambassador clapping, obviously.
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Beside Swisse, I can’t really name any brand ambassadors. I only remember the Swisse ones so I can remind myself which celebrities don’t care for science.
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