Why ChatGPT is not a golden egg for the PR industry
Peter Roberts, Corporate Reputation Practice managing director, urges the public relations industry to not rush into the to ChatGPT carnival for short term gains.
How do I introduce another article about ChatGPT and not have you stop reading?
Well, a smart Roman once said that Rome would be undone by its own folly and overindulgence. “The enemy is within the gates”, cried Cicero to his inattentive audience. Now, in harking back over 2000 years for my references, I appreciate that I’m reinforcing my luddite credentials when writing about the new bot on the block.
If you are one of those who stretched the holiday to the Australia Day ‘finishing line’ and missed the razzamatazz that greeted the arrival of Chat Generative Pre-trained Transformer, also known as ChatPGPT, let me explain. In summary, it’s a chatbot which demonstrates artificial intelligence (AI) at the level that’s exciting some of those with serious tech pedigree, including Elon Musk and Bill Gates.
Sorry Peter – you’re flogging a dead horse here.
The baby in the bot water is ChatGPT itself. It is only a few months old.
Its ability to pick up context is its power.
Wait until it has access to the most up to date data in real time – about you, your clients and the world.
When that happens, it will have more context than you or I will ever have.