Why marketers (but not all) should be advertising on social media startup WeAre8
After launching in August this year, WeAre8 has already signed up some of the biggest brands domestically, as CEO Lizzie Young has been on a mission to divert 6.5% of social media ad budgets onto the burgeoning platform, which she said is on course to reach 100,000 users by the end of November.
“I think everybody is always looking for new and interesting ways to connect,” said Young on this week’s Mumbrellacast, referencing the “great support” the platform has seen from the industry, brands, marketing departments, and agencies so far.

Young: ‘If you’re not aligned, just don’t come to the platform. We are here to be different.’
Weare8 have done a great job of marketing to the agencies, but I haven’t seen anything marketing to consumers. Search volume is tiny and it’s not registering on the app store charts. No question they will get agencies to put money in, but who is this money going to be pointed at in terms of domestic users?