Why marketers shouldn’t blame the RBA Grinch for stealing Xmas sales
Taylor Fielding, managing director at TFM Digital, argues that there’s still room for marketers to feel optimistic this holiday, despite the cost-of-living crisis and the latest interest rate hike.
Black Friday is the largest sales event of the year, now slaying (sleighing) even Boxing Day sales. And just like ‘Home Alone’ on our screens, every year it’s arriving earlier and earlier, thanks to the wonder of Christmas creep.
However, it’s no longer only retail brands that follow this festive rhythm – all organisations looking for summer sales are now required to start earlier. That includes all SMEs wanting to avoid the naughty list, retail or not.
