Why storytelling is no longer enough to win consumers attention
While publicists and marketing professionals are well versed in repurposing or reworking content to maximise output, consumers are still losing interest with their dwindling attention span and necessity for brand new content, writes Rachel Demarco.
From events, celebrity endorsements, influencers, and social media to most recently, storytelling – there has and always will be trends in the public relations and marketing industries. For years we have been told that story telling is the future of PR and marketing, but as the majority of the industry catches up and realigns their strategy for success…something happens.
Results decline.
The saturation of too many brand stories in the mix dilutes the reach and impact of the individual story, no matter how powerful it may be.
