Why TikTok bans are a ‘good reminder’ for marketers to focus on audiences

While the recent bans on TikTok won’t have much immediate impact on marketers in Australia, Social Soup managing director Katie Palmer-Rose said it was a good reminder to ensure they focus on audiences rather than being single-minded around one platform.

Social media platform TikTok has had a slew of high-profile bans from US state Montana, the Victorian Government and the Australian Government over security risks. Some are raising questions about the bans potentially leading to the Internet being split up, including academics from the RMIT.

RMIT director of the Centre for Cyber Security Research and Innovation Matthew Warren