Why you shouldn’t cut your marketing budget in 2024
With 2023 just about in the books, The Business Bunch CEO and founder, Terri Martin, puts a case forward as to why SMEs shouldn’t be cutting their marketing budgets in 2024.
What a year… having talked to hundreds of SMEs over the past few years, I’ve seen a real difference in their mindset and the challenges they’re trying to overcome this year.
If you’ve struggled in 2023, chances are you’ve also looked closely at your budgets and where to make some cuts, and marketing has probably been in the spotlight.
So let’s look at what’s been happening for SMEs in 2023, while also making the case for why you should seriously consider ramping up your marketing budget in 2024.
