Wicked Campers has third van banned in one month, this time for ‘explicit sexual content’
Infamous van rental company Wicked Campers has had its third van banned for the month, this time for “explicit sexual content”.
The van, registered in Western Australia, says “I’m here for the bukakke”.
Wicked Campers was the first advertiser to reach 100 watchdog rulings
Ad Standards cited Urban Dictionary as its source for determining ‘bukakke’ refers to a sexual act and deemed the language inappropriate.
The original complaint said” “The ad contains offensive explicit sexual content and is in the public domain. Its content is not appropriate for the outdoor advertising environment. The ad is not targeted for a restricted audience but is in the public domain where children and minors can view this explicit sexual content.”
Breaking the codes of conduct for inappropriate language, Ad Standards also upheld the complaint for not treating the issue of sex, sexuality and nudity with sensitivity.
“Whilst the word bukakke is not strong or obscene language it is sexually explicit language which is not appropriate in the circumstances due to the broad audience which would include children,” Ad Standards said upholding the complaint.
Wicked Campers has already had two other vans banned for the month of September for referencing a “massive cock” and being “exploitative”, “degrading” and violent.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Yawn……again. Bogan stuff.
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Why doesn’t Wicked Campers just put for the next one “I’m an idiot – that’s why I’m in one”.
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Absolutely BOGAN! However, here we go again, legitimizing it and highlighting it for the masses.
The internet is a wonderful invention, but one of its down points is its tendency to highlight and disseminate the lower aspects of the society, and to elevate obscure slang to common parlance.
Bukakke refers to any slashing liquid, and is the name of a broth and noodle dish in japan, the slang term is related to a sexual act (largely obscene) which has borrowed the name for the want of a more intelligent reference.
Our own low brow references could just as easily be: Béchamel, porridge, custard, mayo’ etc.
I wonder how Ad standards would feel about – “I am here for the blancmange.”
To use a slang term, I think these van hire people are “taking the piss.”
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This is getting just so tiresome.
Can’t the ASB do a deal with the State Governments and simply cancel registrations on offending vehicles??
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I feel like this is a Mumbrella article every 2 weeks.
I propose a recap of Wicked’s offences every 6 months and highlighting their most offensive slogans in dot points, rather than making it a story every single time the ASB has a go.
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The worrying thing is that there are those people/bogans that are not concerned to be seen in them!!! Tells about their mentality.
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The perfect storm would be Wicked Campers advertising on the Opera House.
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The reality is that Wicked is the cheapest option when it comes to van hire, and they rent to under 21’s… I did it with 3 friends when I was younger and you deal with the slogan because of the deal. Never had any issues with the car and the experience was a complete blast. I understand why the ASB has an issue with some of them, but these days the slogans are mostly harmless. People just need to grow up a little bit.
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