Women in advertising and marketing say they earn less than men
The majority of women working in the Australian advertising and marketing industry say that they know of male colleagues of the same seniority who earn more than them.
The findings come in a survey published in this week’s edition of B&T magazine.
A total of 52.2% of women said yes when asked to agree or disagree with the statement “I know of colleagues of the opposite sex, at the same level of seniority, who earn more than me”. Among men, the number was 31.4%.
The magazine also asked if people had witnessed sexist language or behaviour that they considered inappropriate. 44.4% of women and 37.4% of men said yes.
Among those surveyed, 60% said that the top jobs in their company are “almost all occupied by men”.
And only 42% of woman but 66% of men agreed that their employer had a clear and effective system for dealing with complaints about discrimination.
Meanwhile, the magazine reports that 92% of the Media Federation’s senior executive committee are male. But it reports that the “shining light” is PR, where 75% of Public Relations Institute of Australia members are female.
The survey also suggested that ethnic minorities are under-represented within the industry, with only 8% saying they speak a language other than English at home – compared to 20% of the Australian population.
Linkedin
I thought we were talking about the actual ads!
I read 87% of this article and agreed with 79% of it.
User ID not verified.
Interesting…..I would say women in most industries probably earn about 25% less than men, also the lack of maternity leave provisions here in Australia and the culture of working really late to prove how hard you are working makes it a lot less attractive option as a career once women want to start families so perhaps accounts for why there are not many senior execs around (although I know of at least a handful of prominent ladies in senior positions and that are running their own businesses).
I have heard of agencies (big and small) that seem to foster a boys club mentality but luckily have not had to experience it much myself. Frankly, there’s a 99.9% chance you’ll always get at least one toss pot in any company with 0.1% of your capability, best to just rise above it.
User ID not verified.
Shining light? How come when there are more men it’s terrible, but when there are more women – like in PR – it’s a shining feckin light? What’s the assumption here? Men bad, women good?
A bit sexist in itself surely?
User ID not verified.
Given my wife’s recent treatment at the hands of a major creative agency, after returning to work post maternity, its not surprising that there are so few working mums in the industry. I think its a shame that the industry isn’t better at keeping female talent on its books for longer
User ID not verified.
She said, he said…great research bias.
Give that researcher a job…mining pays well!
User ID not verified.
How about women in the industry own up to some of the blame?
Taking a sick day per month for “women’s problems” doesn’t help, neither does using man bashing as a cop out.
I’m a pregnant woman in a top job who has received nothing but support and fairness. Maybe it’s because I don’t use pregnancy as a reason to slack off and don’t expect special treatment. I can get the job done just like anyone else and I do.
If you get paid to do a job, do it. If you don’t want to, there are plenty of others out there that would love to.
User ID not verified.
Dear Tim
I’ve always had some concerns that the advertising industry, if not by design or intent, is somewhat racist.
My view: by and large the faces we see represented in ads are not at all representative of the population.
A ‘narrow’ view of the population is portrayed. Given the information you quoted – ‘that ethnic minorities are under-represented within the industry, with only 8% saying they speak a language other than English at home – compared to 20% of the Australian population’ – perhaps one factor in the this narrow portrayal is the narrow composition of the professionals in the industry.
From my experience, while people from non English speaking backgrounds are generally underrepresented in the industry, this under representation grows when you look at the composition of the creative departments of agencies who produce ‘brand’ campaigns.
Again, I’m sure this is not by design or intent.
I know race in advertising is a complex issue, and while not the primary discussion of your story, I’m grateful that you are participating in the conversation – it’s one we need to have and an issue we need to be mindful of.
Only this morning at Topia under our front door we received a ‘flyer’ from the Australia First Party, the headline: ‘Overseas students go home’. Racism is alive and well in our local communities and while it is, I think we have some duty to keep a discussion of it alive and healthy our industry.
Thank you
Ravi Prasad
Head of Strategy, Topia.
User ID not verified.
Men’s role in societ according to women is to support.
While women’s role in society is to spend.
It used to be that a married man earned more than a single person because he had to support his wife and children. But since the 1970s when that overeducated University mob killed God and hijacked morality under the guise of equality for all, so what this meant was that single people were paid the same as a married man, and those single people were mostly women.
What men are left in the work force are those who started the business or worked hard to get where they are. It’s what their mothers wanted I bet.
Just because women are less creative and less hard working and rely on Political Correctness to get his job doesn’t make you creative or smart. It makes you a Fascist.
Now we are told that permanent employment is a thing of the past, and because of this the PAY earns less. This is the same whether you are a Man or woman. But who it that occupies those casual and part time jobs by choice? Women. So all you whining women prove is that statistics don’t lie but liars use statistics.
David
User ID not verified.