Women in advertising and marketing say they earn less than men

The majority of women working in the Australian advertising and marketing industry say that they know of male colleagues of the same seniority who earn more than them.  

The findings come in a survey published in this week’s edition of B&T magazine.

A total of 52.2% of women said yes when asked to agree or disagree with the statement “I know of colleagues of the opposite sex, at the same level of seniority, who earn more than me”. Among men, the number was 31.4%.

The magazine also asked if people had witnessed sexist language or behaviour that they considered inappropriate. 44.4% of women and 37.4% of men said yes.

Among those surveyed, 60% said that the top jobs in their company are “almost all occupied by men”.

And only 42% of woman but 66% of men agreed that their employer had a clear and effective system for dealing with complaints about discrimination.

Meanwhile, the magazine reports that 92% of the Media Federation’s senior executive committee are male. But it reports that the “shining light” is PR, where 75% of Public Relations Institute of Australia members are female.

The survey also suggested that ethnic minorities are under-represented within the industry, with only 8% saying they speak a language other than English at home – compared to 20% of the Australian population.


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