WPP launches Centre of Excellence, renews $150m working capital debt facility
WPP AUNZ has launched its ‘Centre of Excellence’, a new division advising clients how to navigate the digital landscape and accessible to all of WPP’s agency brands, a number of which have already been part of integration efforts.
The ‘COE’, as it is known, was flagged as part of WPP AUNZ CEO Jens Monsees’ strategic overhaul of the advertising behemoth, announced in February.
The transformation strategy also involves the continued stripping back of the number of WPP brands, a new leadership model, and ‘campuses’ in every major Australian city, led by existing WPP executives.
Adam is great operator so i give this a real shot to work.
From 1BN to 213M cap in a few years. Sad story. Networks are dead. Biggest will leave largest hole.
Welcome to the party guys. It’s great fun we got here about 5 years ago.