Your future starts meh: Education marketing is failing to keep up with the times
As AI, automation and algorithms begin to cement their place in our future, Andrew O’Keeffe takes a look at the marketing methods of the institutions currently educating the robot’s fellow workers.
Everywhere you look, you’ll read about how the robots are coming to take our jobs. AI. Automation. Algorithms. Machine learning.
At the recent World Economic Forum in Davos, Switzerland, Jack Ma, CEO of Alibaba said that everything we teach our kids must change to prepare them for a future where they are not competing with machines for jobs, but using our innately human skills – independent thinking, values, teamwork, creativity, empathy – to create new careers.
I feel I have cliche indigestion.
I think that role of “AI” is overhyped. There are no huge impact especially in education sphere. And word “innovative” is a very cliche this days.
All this uncertainty about what jobs will be ‘in or out’ in the future makes it hard for education or ‘learning brands’ to market. Apart from a handful of examples, many traditional education providers find themselves in a messaging limbo – hedging their bets and broadcasting generic messages to their prospective clientele.
Be that as it may, as life keeps on changing, our educational systems are neglecting to keep up. It’s so terrible you may figure they aren’t in any event, attempting. It’s unnerving to feel that our educational systems are never again planning understudies for the workforce yet are stacking understudies with obligation while over-promising on the estimation of a degree.