Y&R Sydney wins Best&Less’ creative account

Y&R Sydney has won the creative account for clothing retailer Best&Less.

The WPP-owned creative agency won the account from incumbent agency Bashful without a competitive pitch.

Y&R won the account without a pitch

The win comes five months after the former CEO of Leo Burnett, Pete Bosilkovski, joined Y&R as its regional CEO across Australia and New Zealand.

Danny Lattouf, head of retail at Y&R ANZ, said the brand is a high performing retailer with an emphasis on its customers.

“Having started my retail career in Best&Less at the age of 14, I’m excited to play a role in designing impactful experiences for Best&Less customers,” Lattouf said in a statement.

“We are thrilled to be partnering with Linda and the passionate team at Best&Less to help build a brand platform that seamlessly connects the entire customer journey at every stage. Our retail unicorn Danny Lattouf will be core to this partnership, applying customer-first thinking to help shape the in-store brand experience,” Bosilkovski said in a statement.

Linda McDonald, head of marketing and e-commerce at Best&Less said Y&R and has a great track record with retail clients.

“We are excited to be embarking on a new relationship with Y&R as our strategic and creative retail partner.”


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