Zoku Travel partners with the Los Angeles Tourism and Convention Bureau for influencer-led campaign
The Los Angeles Tourism and Convention Bureau is partnering with travel commerce platform Zoku Travel to spotlight the latter’s “unique capabilities”. The campaign is being led by Australian travel influencers Tegan Raymont and Nathan Landers.
The announcement:
In a groundbreaking collaboration set to redefine the travel landscape, Zoku Travel is thrilled to announce its first partner campaign with the Los Angeles Tourism and Convention Bureau which launches on January 29th, 2024.
Zoku Travel, the premier owned and operated creator-travel platform, is breaking new ground in the travel industry by enabling content creators to seamlessly monetise their influence and distribute travel on a global scale. Having launched in 2023, Zoku Travel’s technology provides creators with the tools, margins and travel products to launch and scale their own online travel business in minutes.
In a groundbreaking collaboration set to redefine the travel landscape, Zoku Travel is thrilled to announce its first partner campaign with the Los Angeles Tourism and Convention Bureau. Launching next week, on January 29th, the campaign will showcase the unique capabilities of Zoku Travel’s platform. With Zoku Travel, tourism partners receive direct attribution of a creator’s travel sales on top of the content generated and engagement from their social media accounts. This partnership is poised to mark a historic moment in the industry and a new era for what it means to be a travel advisor.
Renowned Australian based creators Tegan Raymont of @teganphillipa and Nathan Landers of @itsnedkelly will spearhead the groundbreaking campaign, immersing themselves in the rich tapestry of Los Angeles.
The essence of the campaign lies in the hands of Tegan and Nathan as they embark on a journey to explore four distinct areas of LA. They will visit Hollywood, Los Feliz, Venice and Redondo Beach, staying at Tommie Hollywood, Cara Hotel, Hotel Erwin and Sonesta Redondo Beach and Marina. Their firsthand experiences and hotel stays will not only be shared with their dedicated social media followers, however will be bookable through their very own travel shopfronts on Zoku Travel’s revolutionary platform.
These online travel shops powered by Zoku Travel’s technology, enable creators to seamlessly showcase and sell unique travel experiences to their audiences, not as affiliates, rather travel entrepreneurs. Each creator shopfront is enabled with its own booking engine, housing over 600K accommodation options globally. Creator shopfront’s also feature personally curated hotel products, called Top Stays, and multi-day package offerings, called Guides, along with the creator’s, unique insights, imagery and personal content. Travellers can book trips directly through the creator’s shopfront without being redirected to another booking platform. Zoku Travel supports creators by managing payment processing and offering 24/7 customer service for all travel bookings made through their platform.
Vanessa Richards, co-founder, and co-CEO of Zoku Travel, expressed excitement about the innovative nature of the partnership.
“Zoku Travel is thrilled to join forces with the Los Angeles Tourism and Convention Bureau to bring our creators’ LA travel experience to travellers around the world. With Tegan and Nathan at the forefront, two of Australia’s most talented travel creatives, this collaboration solidifies our commitment to revolutionising the travel industry. Our partnership marks the beginning of a new era in travel, where creators take centre stage. Not only in shaping the narrative of travel exploration and discovery, but also in its distribution.”
“We are proud to be the first partner of Zoku Travel in this trailblazing initiative,” said Don Skeoch, chief marketing officer at Los Angeles Tourism and Convention Bureau. “Los Angeles is a city that thrives on creativity, and this collaboration perfectly aligns with our mission to showcase the diverse and dynamic experiences our city has to offer.”
Zoku Travel pushes the boundaries of traditional travel distribution and experiences, offering a unique blend of authenticity, personalisation and accessibility to product.
Source: Zoku Travel
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Don Skeoch
Los Angeles Tourism and Convention Bureau
Nathan Landers
Tegan Raymont
Vanessa Richards
Zoku Travel
