An end to big budget TV commercials. Except for Woolworths

Looks like Woolworths is an exception to new plans from the AANA to clamp down on big-budget TV commercials.

Here are a few Tweets from Woolies Supermarkets boss Tjeerd Jegen, who seems closer than your typical CEO to the ad-making process.


  1. Me
    8 Jun 12
    12:29 pm

  2. How out of touch. Imagine showing off how much you’re spending on an ad. Sad.

  3. mdh
    8 Jun 12
    12:50 pm

  4. An article with no facts. Hello Today Tonight\ACA

  5. AdGrunt
    8 Jun 12
    1:03 pm

  6. There seems to be a presumption that this shoot is
    a) only for a TV ad.
    b) unjustified expense.

    How quaint.

  7. scotty mcleod
    8 Jun 12
    9:07 pm

  8. thanks for the update on your latest campaign tjeerd.i have figured out the strategy and can guess at the idea.the launch date is also self evident.will take all on board and will respond accordingly.cheers me old ‘dutch’

  9. Anonymous
    9 Jun 12
    7:25 am

  10. curtis says-thanks for the heads up on the new campaign woolies.

  11. AdGrunt
    9 Jun 12
    11:02 am

  12. Strategy looks like a shift from Fresh Food People to Fresh Food Feeling.