Big balls

This is a ballsy approach to getting hired, if Dr Mumbo has ever seen one.

‘You may not be the best or win awards, but you have hope,’ writes Daniel-Jacob Santhou in his ad on the Mumbrella jobs board.

Agencies with small balls need not approach…


  1. Lants
    2 Aug 12
    4:17 pm

  2. Interesting approach. Points for self confidence. Very bro-centric.

    I expected more of a risqué portfolio and online presence to match his ad though.

  3. LW
    2 Aug 12
    6:31 pm

  4. Would help if he could spell cojones… Especially since the whole ‘balls’ thing was his central theme.

  5. bob is a rabbit
    3 Aug 12
    8:38 am

  6. Nice approach. Proof reading would have helped. And, the writing is a little confused …”plausible contract’?

  7. Daniel-Jacob Santhou
    3 Aug 12
    10:49 am

  8. Hey guys,

    Thanks for the feedback and comments. It’s always appreciated.

    @Lants, what have you found on my online presence? And you expected a portfolio? What were you expecting to see?

    @LW Lo siento pero la gente no es entiende español a veces …Cojones is the Spanish spelling for it, which I have a basic understanding in verbal and written form. However, I decided on Cohonas to allow for a literal/phonetic conversion. Some people might mistake it for (Co-joe-ness) and not understand it here in Australia. However, you understood it for its true “term” which has served its purpose.

    @bob is a rabbit I saw the grammatical error after I read it through when it was listed. My motor skills got the better of me.


    It’s through others eyes and thoughts that I learn more. Sure I may have messed up some bits, or the use of some terms may not be clear. We learn from our mistakes though :) And I appreciate the time taken to comment on this.

    1) The main thing I wanted to highlight here, was the idea. I saw an opportunity to leverage off (Nobody has posted on the Jobs Available/Work Wanted) section.

    2) This post was inspired by the tons of job postings available through various sites of agencies and organisations looking for the best possible prospect. However, what gives them this claim to authority to be able to ask for such? Awards? Remuneration? The people?

    3) I put a twist on this concept by saying, I want the best for me as well.

    As for myself, I love strategy. I take pride in creativity as well. This is my CV:


    Daniel-Jacob Santhou

  9. bob is a rabbit
    3 Aug 12
    12:09 pm

  10. Positive feedback. I like how you expressed your computer skills on your CV. Very nice idea to show competence through example.

  11. Daniel-Jacob Santhou
    3 Aug 12
    12:33 pm

  12. @bob is a rabbit Thank you for that :) This article and job posting through mUmBRELLA is but only one channel. I’ll need to think up of different ways to leverage from this opportunity. My primary objective is to get seen. Talked about. Shared. The end goal is not to get a job. The end goal for this ‘mini-campaign’ is to be contacted :) I’ll keep this thread updated and also my facebook page and blog.

  13. Bon Scott
    3 Aug 12
    1:32 pm

  14. I hope they spend more time deciding on an agency than they do on writing their own ad. It is cojones whether you are writing for an Australian audience or not, and best to be correct that start on the dumbed down road before they’re even hired.

  15. Daniel-Jacob Santhou
    3 Aug 12
    2:12 pm

  16. @Bon Scott

    Technically, Cojones is a Spanish word. Speaking to an ‘Australian’ audience is limiting. I am merely speaking to any audience. If my spelling of Cojones has offended you, I’m grateful that you have the balls to comment on it.

    However, seeing that people understand the term and spelling of *Cohonas, shows a clever bunch of people who get the ‘Idea’.

    In life, we can’t please everybody. For everything else, there’s ice cream.

  17. LW
    3 Aug 12
    2:53 pm

  18. So why not just say ‘balls’, instead of going etymologically rogue? Just because people can figure it out doesn’t mean they think you’re clever, they’re just as likely to think you got it wrong. Which isn’t a good look when you’re in the communication bizzness (see what I did there?).

  19. bob is a rabbit
    3 Aug 12
    3:16 pm

  20. Err, fellow ad-people, this is so typical of our industry. He’s a kid – relatively junior…give him a break. Take a look at the CV and you’ll see. Having been in this industry for 15 years, I can tell you that one, Australian ad people too easily criticise others, and two, most juniors who are lucky enough to get into the industry rarely show the public initiative this bloke has to get his name out there. Sure, some do, but most don’t. Who gives a fuck about the spelling. It’s technically correct. And guess what, even a journo (sorry Dr Mumbo) could understand what he meant.

  21. Daniel-Jacob Santhou
    3 Aug 12
    3:28 pm

  22. @LW

    Point taken :) Will remember that one in the future.

  23. Alison_F
    3 Aug 12
    4:01 pm

  24. I have to agree with Bob the Rabbit. Leave him alone, we all got what he meant. And I doubt that any of the negative nellies on this thread are in a position to hire him anyway…

  25. LW
    3 Aug 12
    4:50 pm

  26. Ice-cream all round! Best of luck DJS, I hope you get the result you’re after, I totally agree that it’s great to see initiative and I certainly wasn’t trying to step on that. Sometimes the Word Police just get a bee in their bonnet…

  27. Anon
    3 Aug 12
    6:30 pm

  28. He spelt “cojones” wrong.

  29. Spell check
    7 Aug 12
    2:25 pm

  30. Did anyone else on this thread pick up that he spelt cohonas wrong?

  31. Spell check
    7 Aug 12
    2:26 pm

  32. I mean cojones… dammit!

  33. Spell check
    7 Aug 12
    2:27 pm

  34. I mean damn it!

  35. Daniel-Jacob Santhou
    7 Aug 12
    3:11 pm

  36. @ Spell check

    The use of words and spelling them ‘correctly’ is determined by the nature in which and where you learnt them from.

    The understanding of a word, symbol or term can be portrayed through various avenues.

    Yes, I spelt it differently to how Spanish natives (the original authors) coined the term Cojones.

    I have proved my point clearly that regardless of the spelling, people have understood the term.

    There are a lot of other spelling errors to find and comment on.

    All the best Spell check.

    And thank you for taking the time to provide comments.

  37. Anonymous
    8 Aug 12
    9:37 am

  38. Sheesh, you lot are a bit nitpicky! It’s just a job ad (or a job seeker ad, I can’t actually tell). We’re not talking about a $1m print campaign here.

  39. Mous
    8 Aug 12
    1:22 pm

  40. @DJS – I think you need to read @spell check’s comment (s) with the satire it was most likely intended. As I read them, these comments are more about taking the piss out of this thread than pointing out your spelling error – whether it was intended or not.

    As a creative, or a strategist, or a creative strategist, don’t feel the need to constantly defend your work or statements in forums such as this… Otherwise you’ll never last in this game. Good luck bro.