Carlton Draught ‘Beer chase’ ad goes viral

Carlton Draught’s Hollywood car chase parody ad has gone viral.

The ad, which hasn’t run on TV yet, has been viewed almost 1.5m times since being uploaded to YouTube six days ago.

The ad was sent to the media, the Carlton Draught and the AFL databases as well as all staff of Carlton United Brewers. It also ran on the Carlton Draught Facebook and Twitter pages, and has been picked up by the American press.

The Huffington Post and the LA Times both wrote about it, the LA times asking, is this the best beer ad ever?

The ad, created by Clemenger BBDO Melbourne, breaks on TV during the footy finals on Friday night.


  1. sidog
    3 Sep 12
    10:04 am

  2. back of the net

  3. Graham
    3 Sep 12
    10:11 am

  4. Probably helps that it went to number one on Reddit.

  5. Kevin
    3 Sep 12
    10:11 am

  6. In a league of it’s own when you look at the work around at the moment.

  7. Aileen
    3 Sep 12
    10:18 am

  8. Well, now I’m an alcholic. It’s that good.

  9. Hmmmm!
    3 Sep 12
    12:49 pm

  10. HIC !@#$%

  11. russell farmer
    3 Sep 12
    12:50 pm

  12. gday not bad but as a writer i think i could write and create an add with a little more oomph.. it gets the message out but in australia we do things bigger and louder and better than everyone else so if yu want us to buy your beer give us something to remember

  13. Brentwallac
    3 Sep 12
    12:55 pm

  14. Clever and funny as hell.

  15. moniquecun
    3 Sep 12
    2:20 pm

  16. What a fabulous ad, so blocky and visceral LOVE IT!

  17. Matt
    3 Sep 12
    2:31 pm

  18. Russell farmer’s ad would have been even better with more “oomph” lol

  19. The gospel
    3 Sep 12
    2:58 pm

  20. Clemenger Melbourne are in a league of their own

  21. russell farmer
    3 Sep 12
    5:06 pm

  22. thought the add was a bit flat if its for the american market needs a bit of get up an go, there are so many beer adds out there if you want to be the best you have to do the best.. if its for australian market go to any building site at beer o’clock same with the wharfies-these people if they drink your beer thats where you should be at. its where i would be, and how do i know? ive been there.. your add is o.k. but i want something that reaches out and grabs me and stays with me long after the add is no longer around i thank you for your time

  23. Voice of reason
    3 Sep 12
    5:44 pm

  24. It is a sad and symptomatic reflection of the lack of talent that wallows in the shadows of a once great industry. A rip off of a 70’s movie, a mockery of law and order.
    Any number of laws broken in its pathetic story. What next: bring a beer to Jones Town. The right Draught to drink at the Andes Plane crash. No wonder society is in such a state, and before all you apologist ‘s for so call creative freedom start wringing your hands, is this the sort of message we want to send to an already dis functional Community, if you answer yes then you are part of the problem.

  25. Graham
    3 Sep 12
    6:09 pm

  26. *ad

  27. Ed
    4 Sep 12
    7:16 am

  28. Great great work. Been a while since I laughed out loud at an ad.

  29. Pete
    4 Sep 12
    7:56 am

  30. Good to see and Aussie ad that isn’t a steaming pile of shit, kind of reminds me of the chace scene in ‘Wet Hot American Summer’ –

    Great Job!

  31. Pete
    4 Sep 12
    8:00 am

  32. *an Aussie ad

  33. Scotty
    4 Sep 12
    6:34 pm

  34. Nice ad.
    Any idea Tim on where the views are taking place?
    They have this function hidden or locked on youtube.
    Hahn Superdry was guilty of having millions of views, problem being they were viewed everywhere but in Australia. Hopefully CUB are open and transparent enough to share this.

  35. Jeff
    6 Sep 12
    11:52 am

  36. Russell farmer, it’s a bit of a worry if you are genuinely a writer, considering you refer to an advertisement as an “add” and write with no punctuation, poor grammar and no caps.
    Maybe you wrote some of the other beer ads we’ve all forgotten about?

  37. Steve
    10 Sep 12
    12:13 pm

  38. I love the humour this advertisment has and I am proud to say I am doing this for an assignment at school.