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Opinion | Features
Whose views skew the news? Media chiefs ready to vote out Labor, while reporters lean left
Most journalists lean left-of-centre, says Folker Hanusch of the University of the Sunshine Coast, in a post first published on The Conversation.Most Australian journalists describe themselves as left-wing, yet amongst those who wield the real power in the country’s newsrooms, the Coalition holds a winning lead.
But while the media’s political leanings will no doubt be debated in the lead-up to September’s federal election, our study has also found other largely unscrutinised biases remain – particularly whose views disproportionately shape the news.
It's time for a new New Wave in the film world
Government funding bodies are lazy and decadent, says industry veteran Michael Thornhill but in a piece that first appeared in Encore, Ed Gibbs begs to differ.I vividly remember the time I first saw Animal Kingdom, David Michod’s breathtaking labour-of-love feature debut. The press screening was half empty, despite the film winning the Grand Jury Prize at Sundance just months earlier, in 2010. Yet its superb performances, stylistic flourishes and overall polish left me speechless. Could this really be a feature debut, an Australian one at that, I wondered, almost out loud? It seemed too good to be true.
Going cold turkey on an agency addiction
Life is sweet for freelance writer Max Kitchen, but in a feature that first appeared in Encore, he admits his struggle against returning to the agency fold.I’ve never taken heroin. But I suspect if I had, the temptation to try it again would not be too dissimilar to the lure of returning to agency life.
Can sport save Ten?
First there was the Grand Prix. Next came the reported $500m bid for cricket rights, then Ten secured the 2014 winter Olympics. So, can sport save the ailing network? In a feature that first appeared in Encore, Nic Christensen investigates.The television sports rights bidding process is a bit like a game of poker.
Check, fold or bet. Those were the options for the Ten Network last week when it had to finalise its bid for the cricket rights.
Andy Lark: good for the marketing of marketing
I can still remember the first story I wrote about Andy Lark, when it emerged that he was to be the new chief marketing officer of CommBank.
It was immediately clear that Australia was about to meet an interesting marketer, one who blogged and tweeted and thanks to his time at Dell in the US was digitally savvy. Even two years ago, that was a big deal. The fact that he also had a stint in public relations gave him an absolutely intriguing background before he even arrived.
Storming the media barricades - advice for young journalists
This week Mumbrella’s Nic Christensen, who began his career four years ago, gave the keynote address to would-be journalists at the Media, Entertainment & Arts Alliance’s Student Day. This is an edited version of his speech.Good afternoon, I can remember distinctly the last time I was in this room.
It was 2009 and I was sitting where you are. I’d come to this event, a friend and myself — from memory we sat up the back — and I can remember at the time wondering if I’d ever get a job as a journalist.
It was only four years ago and then as now getting a job was ultra competitive but I’m not sure there was quite as much media ‘doom and gloom’ as there is now…
Paywalls will help fund campaigning journalism
In this guest post, News Limited’s group editorial director Campbell Reid responds to the views of ninemsn’s Hal Crawford that the company’s push into metered paywalls is about data rather than dollars.Hal Crawford is both right and wrong in his article which argued that our digital subscription plans are all about the data.
Fake it 'til you make it... as a features editor
Cosmo’s Kate Leaver tells us how to bluff it in her job in a feature that first appeared in Encore.What do you do, as a features editor?
Really, play with words and ideas all day. At any one time, we’re working across three issues of the mag – getting one on its way to the printers, pooling all the words together for another, and planning the issue after that. It’s busy but it’s a pretty magnificent process.
Savage counsel - JFDI
Hi Chris,I run a medium-sized agency that is doing pretty well. As the leader, I am finding my workload just seems to go up and up. I am struggling to stay motivated and particularly to tackle the bigger and tougher challenges I have to face every day. How do I keep up the energy when there just seems so much to do? How do you do it?
Productive, successful executives are those able to consistently tackle difficult and big challenges. It’s a constant struggle for me so I know how you feel. How do the successful leaders do it?
Q&A with Brett Clegg
Brett Clegg, group director – business media, Fairfax Media, in a Q&A that first appeared in Encore, on the journo who refuses to work with him – his wife.Who is the most powerful person in Australian media and why?
Hard to go past Rupert Murdoch. He controls the single largest and most diverse portfolio and is intent on leveraging its scale (and, of course, influence). He’s an innovator and his will to win is obvious to all.
The experiential experience
Anyone can throw up a tent in a high-traffic area and harass the general public, but what does it take to pull off an effective experiential event? In a piece that first appeared in Encore, Matt Smith investigates.A television commercial can easily be muted and ignored, but try ignoring a purring, squirming cat in your arms. That was the experience awaiting passers by in Sydney’s Martin Place in October last year when Mars Petcare built Whiskas Kitten Palace.
The News Limited paywall isn't about revenue. It's about data
In this guest post, ninemsn’s editor in chief Hal Crawford argues Fairfax Media and News Limited’s new paywalls won’t draw much revenue, but will generate data. And they’re late to the data party.When I first learned that ninemsn’s major digital competitors Fairfax and News Ltd were going to introduce paywalls across their mainstream properties, I was excited.
Every obstacle thrown in the way of their audiences is an opportunity. People hate friction and anything that makes life difficult on a rival site is a chance to get them on yours.
Is this the worst time to be a journalist?
With scores of redundancies in 2012 and a mass exodus of experienced journos, is this the worst time to be a journalist? In a feature that first appeared in Encore, Nic Christensen asks the question.In June last year a tsunami of redundancies began to sweep across Australia’s media landscape. They came in a series of waves and in the 12 months that followed, an estimated 1,200 journalists departed the mainstream media.
Are you a conscious leader?
As the advertising and marketing industry struggles to address the issue of rocketing rates of staff churn in their businesses, Slingshot CEO Simon Rutherford argues that today’s ‘conscious leaders’ should be more focussed on creating ‘staff wellness’ in order to deliver high performing teams and healthy profits.
A conscious leader believes the business has a greater responsibility towards the community it operates in. To ensure sustainable long-term profits, people must come first. Awareness, trust, authenticity, transparency, 100% responsibility, connection, compassion, and love: these are the tools of the conscious leader.
Suits: less popular than pest controllers
Advertising suits have a thankless job that is currently being eroded by the changing industry says Naren Sanghrajka in a piece that first appeared in Encore.Not in my wildest, craziest nightmares would I ever have thought I’d say this. But I’m going to. Being a bean counter is far more appealing than starting as a suit in advertising. There it is. I said it. I actually said those words.
Yes, it’s incredibly depressing. But it’s true.
CommBank introduces viewers to C, A and N
CommBank has created a series of online vignettes featuring the C, A and N characters at the centre of its ‘Can’ repositioning.
The CAN three characters have already appeared in a commercial featuring swimmer James Magnussen and will be used by CommBank as part of its Olympic sponsorship.
As Mumbrella reported this week, the Advertising Standards Board dismissed a complaint over C, A and N allowing the letter T to fall off a cliff.
CommBank’s Can positioning was created by M&C Saatchi and launched in May.
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Comments
25 Jul 12
2:25 pm
What a total load of CRAP from M&C Saatchi. Is this the best they can do for a bank???
25 Jul 12
3:11 pm
They got 3 of the letters right.
25 Jul 12
3:50 pm
I thought this had been done already… But different spelling.
http://cuntbank.tumblr.com/pos.....-the-final
25 Jul 12
4:12 pm
I’m sure these guys get a good laugh out of these. Good one C-BANK
http://tinyurl.com/cnwk45y
25 Jul 12
5:57 pm
Better than all that usual earnest shit that gets trotted out every 4 years.
25 Jul 12
6:37 pm
Christ, whatever you do, don’t dare to be different.
I think they’re cute.
25 Jul 12
6:42 pm
I’m all for people dressed in silly costumes just look at Wilfred the bloke in the dog suit and in this instance using the CAN letters should be acknowledged as great branding for Comm Bank but this is as flat as the Thames in regards to humour. This work looks like they will struggle in the digital space. Sad really as I do like the ‘CAN’ campaign but it needs to be taken further than when they first launched.
25 Jul 12
7:44 pm
i actually think it’s fun and refreshing.
shoot me.
with that gun you eat for breakie, you Negative Nancies.
25 Jul 12
8:51 pm
Can they be the cheapest home loan lender in the country? no they CAN’T
25 Jul 12
9:26 pm
Don’t blame M&C for this. I have no doubt they’re all cringing as much as the rest of us. This work has the hand (nay fist) of the client right up the back side of it.
26 Jul 12
9:41 pm
The CAN is cute but so many executions all over the place. These are abit wana-be funny doesn’t hit the mark with me, just fluff.
30 Jul 12
7:19 pm
This ‘CAN’ campaign was launched in conjunction with an epic PR fail in London, evidencing the bank’s whim to appease domestic customers with a total disregard for their young professional expat customer base overseas.
Last week’s Guiness World Record attempt in Clapham displayed total disregard for thousands of Australians through poor organisation and security, misinformation and inability of the brand to respond to the 2,000 who were turned away at the gates of the venue. The bank provided a poor social media response, and made it clear they were interested only in Today Show coverage, rather than good CSR or customer engagement.
Wimbledon, Glastonbury and event promoters across the UK get this right, every time – even for free events in high demand and those where people simply miss out. It’s about setting expectations and not taking your core demographic for granted in a cheap bid for Channel 9 coverage, a Green And Gold rent-a-crowd, or column inches in the Australian Times.
It’s not good enough to purport to be a wholesome Australian brand in Australia, and take your global expat audience for a ride. After all, we’ll all be home one day – and we won’t be banking with CommBank.
30 Jul 12
9:12 pm
@ Michael of comment 9:
Can they offer the best interest rate to savers in the country? no they CAN’T