Bec Brideson, owner and director of female-focused marketing company Hello I’m Venus argues brands need to work harder to deliver to multi-tasking women who use multiple screens as an extension of themselves.
Every day, screen-based technologies are becoming further intertwined with human behaviour, and it’s becoming increasingly apparent that one screen just isn’t enough these days.
In this cross-posting from The Conversation the University of Adelaide's Matthew Sorrell looks at how to predict future technology trends.
Although I’m a futurist, I have absolutely no idea what information and communications technology will look like in 50 years time.
I do know that some of it will be familiar because once we find a usable form, we tend to stick with it – glowing rectangles will probably remain popular. But I also know that we will see technology and applications which have not yet been imagined.
This technology space is growing in complexity and capability at a much, much faster rate than any other, and the implications for society are profound.
The decision to give comedy Bamboozled the top award at Tropfest on Sunday has sparked claims it is homophobic. In this cross-posting from The Conversation film lecturer Greg Dolgopolov explains why it matters.
It would have been hard to avoid the news that the best-picture award at Sunday’s Tropfest short-film festival in Sydney was given to filmmaker Matt Hardie for Bamboozled – and even harder to ignore the huge online response to the film’s perceived homophobia.
After recent pitches marketer Jason Stidworthy realised clients need to take a long hard look at how they act towards agencies.During a recent conversation with a good mate, he highlighted his frustrations with the real estate agency selling his house because the promotional material artwork was riddled with mistakes including the show-stopping incorrect suburb listing. Seriously, how could they!
After a post listing five trends to let go in 2014Hugh Stephens adds his own pet peeve to the list. On the subject of 2013 trends that really shouldn’t continue into 2014, I can’t help but raise apps. If I had a dollar for every time I heard “we’re thinking of developing an app…” I’d probably retire comfortably to a private island.
As everyone eyes move to what we can expect in 2014 Bernadine Brewer shares the five trends and buzzwords she hopes are left in 2013.It’s that time of year again. The time when suddenly our e-newsletters, our favourite blogs, our Twitter timelines fill with predictions of the future.
Although I’m not averse to speculation and even idle rumour (after all, it’s nice to have a little daydream about what we might work on next year), I’m going to let you in on a little secret. I loathe trends articles. As in cartoon-level steam-out-of-the-ears loathe.
So this year, I’m doing exactly the opposite. I’m calling it Reverse Trends, the stuff I dearly hope we’ll stop hearing come January. I’m talking about them one last time, so you don’t have to.
The claim people buy on price is a myth, and in the latest in a series about consumer psychology Ashton Bishop and Gary Wilkinson look at how retailers can make the most of this.
Consumers don’t make rational decisions based on price and marketers need to stop pretending they do.
There is a common refrain amongst marketers in some categories that consumers buy on price. What nonsense. Price by itself is meaningless, and please slap the next marketer who trots out that excuse for why they are losing in their category.
Amid the media storm around the public broadcaster Michelle Grattan, in this crosspost from the Conversation argues the ABC's critics are on a crusade. Mark Scott has come under fire for his decision to co-publish NSA leaked documents with The Guardian. AAP/Alan PorrittThe ABC and its managing director Mark Scott are caught in a perfect storm.
With a burgeoning number of review sites and astroturfing appearing online, Miki Clarke looks at how brands can make sure genuine reviewers get cut-through in search.
As children we’re told if we don’t have anything nice to say, don’t say anything at all. But in this social media world in which we now live, the opposite seems to apply.
We have witnessed exponential growth in search terms with review suffixes, not only in Australia but in the US and UK as well. This is not surprising in the land of electronics, travel accommodation and restaurants, but it is also happening for online dating sites and even dog food.
It has been a month since the News of the World phone hacking trial started in London and in this cross-posting from The Conversation UK director of undergraduate studies for journalism at Cardiff University John Jewell looks at what has come out so far. When Justice John Saunders opened what has been called the “trial of the century” he told the jury: “In a way, not only are the defendants on trial, but British justice is on trial.”
To say the defendants in the case are prominent in the world of journalism would be an understatement of gigantic proportions.
As more brands look to storytelling and content channels like blogs to get their messages across Lorraine Murphy says they should look to work with bloggers for the best results.
“Sponsorship” suggests whacking a logo on some content (be that an event, a TV show or a blog post) and that’s the extent of the relationship between the owner of the content and the brand in question.
The days of brands badging a logo and call-to-action on a blog post are gone. The space has moved on and successful content now calls for a co-creation approach with bloggers.
Amid the masses of journalism redundancies La Trobe University associate professor Lawrie Zion, looks at the question of what happens to those who take redundancy.
You’ve probably heard the news: the Australian media is experiencing the most serious contraction in its history.
Dear Chris,Our agency recently lost a client or two and I was given the difficult choice of taking a demotion or leaving the agency. I opted for the former but am struggling to adjust to my lesser position. Any tips on how to take the step down gracefully?
For the last year, we've been publishing a weekly tablet app. Mumbrella and Encore content director Tim Burrowes explains why today's will be the last.
The thing about failure is that people don’t usually like talking about it.
Indeed, I’m feeling somewhat rueful writing this.
But having shared the story of our journey with Encore so far, you’re entitled to hear about the bits that don’t work too.
With today's news the Mail Online is set to launch an Australian arm, Alex Hayes looks at what it means for the local media scene.
We could be about to see one of the most exciting periods for Australian journalism there has ever been. But, first, I have one question for you. How much is your house worth?
CommBank introduces viewers to C, A and N
CommBank has created a series of online vignettes featuring the C, A and N characters at the centre of its ‘Can’ repositioning.
The CAN three characters have already appeared in a commercial featuring swimmer James Magnussen and will be used by CommBank as part of its Olympic sponsorship.
I’m all for people dressed in silly costumes just look at Wilfred the bloke in the dog suit and in this instance using the CAN letters should be acknowledged as great branding for Comm Bank but this is as flat as the Thames in regards to humour. This work looks like they will struggle in the digital space. Sad really as I do like the ‘CAN’ campaign but it needs to be taken further than when they first launched.
Vitriole Vacuum
25 Jul 12
7:44 pm
i actually think it’s fun and refreshing.
shoot me.
with that gun you eat for breakie, you Negative Nancies.
Michael
25 Jul 12
8:51 pm
Can they be the cheapest home loan lender in the country? no they CAN’T
Defunct
25 Jul 12
9:26 pm
Don’t blame M&C for this. I have no doubt they’re all cringing as much as the rest of us. This work has the hand (nay fist) of the client right up the back side of it.
CJ
26 Jul 12
9:41 pm
The CAN is cute but so many executions all over the place. These are abit wana-be funny doesn’t hit the mark with me, just fluff.
Nicole
30 Jul 12
7:19 pm
This ‘CAN’ campaign was launched in conjunction with an epic PR fail in London, evidencing the bank’s whim to appease domestic customers with a total disregard for their young professional expat customer base overseas.
Last week’s Guiness World Record attempt in Clapham displayed total disregard for thousands of Australians through poor organisation and security, misinformation and inability of the brand to respond to the 2,000 who were turned away at the gates of the venue. The bank provided a poor social media response, and made it clear they were interested only in Today Show coverage, rather than good CSR or customer engagement.
Wimbledon, Glastonbury and event promoters across the UK get this right, every time – even for free events in high demand and those where people simply miss out. It’s about setting expectations and not taking your core demographic for granted in a cheap bid for Channel 9 coverage, a Green And Gold rent-a-crowd, or column inches in the Australian Times.
It’s not good enough to purport to be a wholesome Australian brand in Australia, and take your global expat audience for a ride. After all, we’ll all be home one day – and we won’t be banking with CommBank.
Investor
30 Jul 12
9:12 pm
@ Michael of comment 9:
Can they offer the best interest rate to savers in the country? no they CAN’T
Bec Brideson, owner and director of female-focused marketing company Hello I’m Venus argues brands need to work harder to deliver to multi-tasking women who use multiple screens as an extension of themselves.
Every day, screen-based technologies are becoming further intertwined with human behaviour, and it’s becoming increasingly apparent that one screen just isn’t enough these days.
In this cross-posting from The Conversation the University of Adelaide's Matthew Sorrell looks at how to predict future technology trends.
Although I’m a futurist, I have absolutely no idea what information and communications technology will look like in 50 years time.
I do know that some of it will be familiar because once we find a usable form, we tend to stick with it – glowing rectangles will probably remain popular. But I also know that we will see technology and applications which have not yet been imagined.
This technology space is growing in complexity and capability at a much, much faster rate than any other, and the implications for society are profound.
The decision to give comedy Bamboozled the top award at Tropfest on Sunday has sparked claims it is homophobic. In this cross-posting from The Conversation film lecturer Greg Dolgopolov explains why it matters.
It would have been hard to avoid the news that the best-picture award at Sunday’s Tropfest short-film festival in Sydney was given to filmmaker Matt Hardie for Bamboozled – and even harder to ignore the huge online response to the film’s perceived homophobia.
After recent pitches marketer Jason Stidworthy realised clients need to take a long hard look at how they act towards agencies.
During a recent conversation with a good mate, he highlighted his frustrations with the real estate agency selling his house because the promotional material artwork was riddled with mistakes including the show-stopping incorrect suburb listing. Seriously, how could they!
After a post listing five trends to let go in 2014 Hugh Stephens adds his own pet peeve to the list.
On the subject of 2013 trends that really shouldn’t continue into 2014, I can’t help but raise apps. If I had a dollar for every time I heard “we’re thinking of developing an app…” I’d probably retire comfortably to a private island.
As everyone eyes move to what we can expect in 2014 Bernadine Brewer shares the five trends and buzzwords she hopes are left in 2013.
It’s that time of year again. The time when suddenly our e-newsletters, our favourite blogs, our Twitter timelines fill with predictions of the future.
Although I’m not averse to speculation and even idle rumour (after all, it’s nice to have a little daydream about what we might work on next year), I’m going to let you in on a little secret. I loathe trends articles. As in cartoon-level steam-out-of-the-ears loathe.
So this year, I’m doing exactly the opposite. I’m calling it Reverse Trends, the stuff I dearly hope we’ll stop hearing come January. I’m talking about them one last time, so you don’t have to.
The claim people buy on price is a myth, and in the latest in a series about consumer psychology Ashton Bishop and Gary Wilkinson look at how retailers can make the most of this.
Consumers don’t make rational decisions based on price and marketers need to stop pretending they do.
There is a common refrain amongst marketers in some categories that consumers buy on price. What nonsense. Price by itself is meaningless, and please slap the next marketer who trots out that excuse for why they are losing in their category.
Amid the media storm around the public broadcaster Michelle Grattan, in this crosspost from the Conversation argues the ABC's critics are on a crusade.
With a burgeoning number of review sites and astroturfing appearing online, Miki Clarke looks at how brands can make sure genuine reviewers get cut-through in search.
As children we’re told if we don’t have anything nice to say, don’t say anything at all. But in this social media world in which we now live, the opposite seems to apply.
We have witnessed exponential growth in search terms with review suffixes, not only in Australia but in the US and UK as well. This is not surprising in the land of electronics, travel accommodation and restaurants, but it is also happening for online dating sites and even dog food.
It has been a month since the News of the World phone hacking trial started in London and in this cross-posting from The Conversation UK director of undergraduate studies for journalism at Cardiff University John Jewell looks at what has come out so far.
When Justice John Saunders opened what has been called the “trial of the century” he told the jury: “In a way, not only are the defendants on trial, but British justice is on trial.”
To say the defendants in the case are prominent in the world of journalism would be an understatement of gigantic proportions.
As more brands look to storytelling and content channels like blogs to get their messages across Lorraine Murphy says they should look to work with bloggers for the best results. “Sponsorship” suggests whacking a logo on some content (be that an event, a TV show or a blog post) and that’s the extent of the relationship between the owner of the content and the brand in question. The days of brands badging a logo and call-to-action on a blog post are gone. The space has moved on and successful content now calls for a co-creation approach with bloggers.
Amid the masses of journalism redundancies La Trobe University associate professor Lawrie Zion, looks at the question of what happens to those who take redundancy.
You’ve probably heard the news: the Australian media is experiencing the most serious contraction in its history.
Dear Chris,
Our agency recently lost a client or two and I was given the difficult choice of taking a demotion or leaving the agency. I opted for the former but am struggling to adjust to my lesser position. Any tips on how to take the step down gracefully?
For the last year, we've been publishing a weekly tablet app. Mumbrella and Encore content director Tim Burrowes explains why today's will be the last.
The thing about failure is that people don’t usually like talking about it.
Indeed, I’m feeling somewhat rueful writing this.
But having shared the story of our journey with Encore so far, you’re entitled to hear about the bits that don’t work too.
CommBank has created a series of online vignettes featuring the C, A and N characters at the centre of its ‘Can’ repositioning.
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Comments
25 Jul 12
2:25 pm
What a total load of CRAP from M&C Saatchi. Is this the best they can do for a bank???
25 Jul 12
3:11 pm
They got 3 of the letters right.
25 Jul 12
3:50 pm
I thought this had been done already… But different spelling.
http://cuntbank.tumblr.com/pos.....-the-final
25 Jul 12
4:12 pm
I’m sure these guys get a good laugh out of these. Good one C-BANK
http://tinyurl.com/cnwk45y
25 Jul 12
5:57 pm
Better than all that usual earnest shit that gets trotted out every 4 years.
25 Jul 12
6:37 pm
Christ, whatever you do, don’t dare to be different.
I think they’re cute.
25 Jul 12
6:42 pm
I’m all for people dressed in silly costumes just look at Wilfred the bloke in the dog suit and in this instance using the CAN letters should be acknowledged as great branding for Comm Bank but this is as flat as the Thames in regards to humour. This work looks like they will struggle in the digital space. Sad really as I do like the ‘CAN’ campaign but it needs to be taken further than when they first launched.
25 Jul 12
7:44 pm
i actually think it’s fun and refreshing.
shoot me.
with that gun you eat for breakie, you Negative Nancies.
25 Jul 12
8:51 pm
Can they be the cheapest home loan lender in the country? no they CAN’T
25 Jul 12
9:26 pm
Don’t blame M&C for this. I have no doubt they’re all cringing as much as the rest of us. This work has the hand (nay fist) of the client right up the back side of it.
26 Jul 12
9:41 pm
The CAN is cute but so many executions all over the place. These are abit wana-be funny doesn’t hit the mark with me, just fluff.
30 Jul 12
7:19 pm
This ‘CAN’ campaign was launched in conjunction with an epic PR fail in London, evidencing the bank’s whim to appease domestic customers with a total disregard for their young professional expat customer base overseas.
Last week’s Guiness World Record attempt in Clapham displayed total disregard for thousands of Australians through poor organisation and security, misinformation and inability of the brand to respond to the 2,000 who were turned away at the gates of the venue. The bank provided a poor social media response, and made it clear they were interested only in Today Show coverage, rather than good CSR or customer engagement.
Wimbledon, Glastonbury and event promoters across the UK get this right, every time – even for free events in high demand and those where people simply miss out. It’s about setting expectations and not taking your core demographic for granted in a cheap bid for Channel 9 coverage, a Green And Gold rent-a-crowd, or column inches in the Australian Times.
It’s not good enough to purport to be a wholesome Australian brand in Australia, and take your global expat audience for a ride. After all, we’ll all be home one day – and we won’t be banking with CommBank.
30 Jul 12
9:12 pm
@ Michael of comment 9:
Can they offer the best interest rate to savers in the country? no they CAN’T