Freedman moves to publisher role as Mamamia gets new editor

MIA-FREEDMAN-234x350Prominent commentator and editor Mia Freedman is to take a step back from the day-to-day operations of independent women’s website Mamamia move to a publisher and editorial director role.

Freedman will be replaced by the former press secretary to Kate Ellis and Kevin Rudd Jamila Rizvi, who takes on the role of editor.

“I hired Jamila last year with a view to helping me take Mamamia to the next level. With her background in politics and women’s issues, she was uniquely suited to the diverse content and dynamic pace of and the 24/7 nature of working online,” said Freedman.

“Together we have overseen a dramatic growth in Mamamia’s readership, the launch of Mamamia’s radio show Mamamia Today on the Austereo network and a significant expansion of the website’s political and current affairs content. Jamila is one of the most capable people I’ve ever worked with.”

Rizvi joined Mamamia in June last year after four years working in politics and public policy.

“Mamamia unashamedly covers what everyone is talking about today: whether that’s stories which will make women laugh out loud, cover their mouths in shock, help them get informed or start thinking about an issue in a different way,” Jamila said.

“We’re not a mummy website, we’re not a news website and we’re not an opinion website either. We defy categorisation – just like our readers.”

Together Mamamia and its sister website iVillage has an audience of more than 1.2 million unique browsers each month and generate upwards of 14 million page impressions.


  1. Anonymous
    25 Mar 13
    10:55 am

  2. Love Jamila!

  3. Kimberly Diamonds
    25 Mar 13
    11:18 am

  4. LOL… they are SO a news and a mummy site!

  5. Maddy
    25 Mar 13
    11:22 am

  6. Best of luck – Mia’s voice is the biggest drawcard to the site, so hopefully she keeps writing. Best of luck Jamila!

  7. Anonymous
    25 Mar 13
    11:23 am

  8. Jamila’s presence has really improved the site. Her contributions are always thoughtful and considered (unlike a vast majority of other articles on MM).

  9. Liza
    25 Mar 13
    1:31 pm

  10. I wasn’t aware Mia was still there. She rarely posts these days.

    And not sure the site has changed for the better; the subject matter is becoming very downmarket.

    It’s all shock/scandal stuff, designed to get people to click… Witness the front page today, for example.

  11. Sarah
    26 Mar 13
    3:08 am

  12. “We’re not a mummy website, we’re not a news website and we’re not an opinion website either. We defy categorisation – just like our readers.”

    Jamila is a really smart and ambitious woman, but that statement is total hogwash. They ARE a mummy site! They ARE an opinion site! She might be right on the news part though – it’s more current affairs shock/scandal than actual real life news.

  13. Emma
    27 Mar 13
    11:52 am

  14. I enjoy reading mammamia – however I’ve found that since Jamila has come on board – a lot of the content reads like a Labour Party ad – particularly her opinion pieces.

    I hope the good work of the website can continue and Jamila can provide more of a balanced view on certain issues.

  15. Anon
    28 Mar 13
    10:40 am

  16. Kimberly Diamonds! Stop being a troll…and send fake briefs.

  17. Sandra
    28 Mar 13
    11:12 am

  18. I do agree i think the site is very labor centric and unbalanced in terms of perspective.

    The site is mummy bloggers whether they like it or not.

    I have an issue with the numbers reported as I can see on Nielsen they arent making sense?

  19. blinded by the light
    28 Mar 13
    8:43 pm

  20. So when is the sale of the website? Possibly Medias worst kept secret! She’s moving away from the brand so there is no attachment or commitment from her once it sells.