GI Cancer Institute wants kids to take The Gutsy Challenge

A new campaign by the Gastro-Intestinal Cancer Institute is challenging kids to eat more fruit and vegetables while raising money to help support the fight against cancer.

Created by ad agency Dynamix, the Gutsy Challenge aims to inspire children to eat two fruit and four vegetables a day for one week and raise as much money as possible with the opportunity to win prizes.

Russel Conley, executive officer at the GI Cancer Institute said: “We are really excited with the direction the Gusty Challenge has taken this year. We initially engaged Dynamix to manage the redesign of Gusty Challenge website and were so impressed with their work and creative thinking, we asked them to create this years CSA.”

Ryan Hill, ECD at Dynamix said: “It’s been an honour to help create awareness of the Gutsy Challenge, it’s a great program for an important cause. Gastro-intestinal cancer is a big problem, and we all need to help. The campaign highlights the fun of taking part in the challenge and the difference kids of all ages can make. We want to get students, teachers and parents all asking the question “are we involved?”

Credits

Client: Gastro-Intestinal Cancer Institute
Senior Account Manager: Debra Almeida
Executive Creative Director: Ryan Hill
Copywriter: Ken Buchan
Director: Natalie Van Den Dungen
Producer: Peter Fenton

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