Greenpeace protests against Apple’s coal-powered iCloud

Greenpeace is staging a protest outside the Apple Store on George Street in Sydney this morning, calling on the computing giant to switch from coal to renewable energy to power its cloud computing platform.

According to the green activist group’s Facebook page, Greenpeace will be talking to customers and staff today about why the company should change to renewable energy to run iCloud, it’s cloud platform.

The Sydney protest is part of a global campaign by Greenpeace outside Apple Stores in New York, Toronto, San Francisco, Hong Kong, Budapest, London and Amsterdam.

Greenpeace is arguing that while Apple maybe a leader in technology, the data centers the company uses to store and send iPhotos, iTunes and Apps use coal, ‘the oldest, dirtiest power source.’


  1. AdGrunt
    26 Apr 12
    10:20 am

  2. Where does one start?

    Another week, another curious Greenpeace beat-up.

    Can anyone advise who supplies Greenpeace with their online hosting and servers?

  3. Sean
    26 Apr 12
    10:22 am

  4. Admirable cause, but Apple are already building a 20 MW solar farm and a 5 MW fuel-cell farm at their North Carolina data centre. That’s a pretty good start I would have thought.

  5. Gee Dubya
    26 Apr 12
    12:38 pm

  6. Last time I looked, Greenpeace’s Sydney HQ in Ultimo, didn’t exactly have any solar panels hanging off it’s building either. Maybe they should take a long hard look in their own backyard first rather than spending their efforts cutting a propaganda video, which for that matter, was most probably cut on an Apple Mac using Apple’s video editing software, Final Cut Pro.

  7. Mike
    26 Apr 12
    1:55 pm

  8. I suggest Apple switch to burning a mix of whale oil and Tasmanian wood-chips.

    That would give those layabout dole bludgers from Greenpeace something to think about!

  9. Michael
    26 Apr 12
    6:25 pm

  10. Good on you, Greenpeace. Without this kind of focus on market leaders, those ditzy apple-loving Gen Ys wouldn’t realise that their buying behaviour has far-reaching implications on our environment. I’ll certainly be thinking twice about buying apple.