Headhunter gets a fitting new name: Cloak & Dagger

Interbrand Sydney has come up with a new name and brand identity for a headhunting firm that reflects the clandestine nature of the profession.

Chantal Manning-Knight, who left The Toni Chapman Consultancy after almost two years to go it alone, now calls her company Cloak & Dagger.

On her business cards there is no reference to her job as a creative recruitment specialist – she is referred to as head of fittings, alterations and repairs at Cloak & Dagger.

Interbrand also designed Manning-Knight’s website, so that it is not immediately obvious that it belongs to a headhunter.

“We’re all familiar with that awkward moment, when a recruiter calls and you need to pretend you are talking to your mother,” explained Richard Curtis, MD of Interbrand Sydney. “So when Chantal approached Interbrand to look at rebranding, we thought why not reposition her business in a way that not only presents her skills, experience and passion for people, but also addresses the need for absolute secrecy and discretion.”

Interbrand has also created Cloak & Dagger bag tags.

Manning-Knight began her career as a copywriter, and has worked at agencies including George Patterson Bates and McCann in Sydney, and Batey Ads and Dentsu Young & Rubicam in Singapore.

Credits:

  • Design Director: Chris Doyle
  • Design: Jefton Sungkar
  • Digital: Mike Tosetto
  • Writing: Chris Lamont, Lex Courts, Chris Doyle
  • Client: Chantal Manning-Knight

Comments


  1. Esther Clerehan
    31 Jan 12
    9:37 am

  2. Very classy! Congratulations Chantal.

  3. Jam Jar
    31 Jan 12
    9:40 am

  4. Looks great, well done.

  5. Rich
    31 Jan 12
    10:04 am

  6. That’s great, fantastic job

  7. Simple and fantastic
    31 Jan 12
    10:26 am

  8. Ok…that’s very cool, smooth and classy. Great job.

  9. Adrianne Nixon
    31 Jan 12
    10:44 am

  10. Simply fabulous.

  11. Tim
    31 Jan 12
    10:54 am

  12. That’s really very good indeed.

  13. jean cave
    31 Jan 12
    11:32 am

  14. I am declaring myself here as a completely self-appointed arbiter of taste., and never likely to be the focus of head-huntering or anything.
    I am thinking . . very first-thoughtable and just a tad naff. Sorry.

  15. paul
    31 Jan 12
    11:52 am

  16. I think it’s a great idea. The ironic thing is that it’s getting PR’d through the very industry it’s trying to act discrete about. Which unfortunately means that every advertising professional / boss knows about Cloak and Dagger…so much for being clandestine

  17. Sally Davis
    31 Jan 12
    12:13 pm

  18. Love it! Congratulations.

  19. Todd
    31 Jan 12
    12:16 pm

  20. Classy branding for a classy lady

  21. Kieran Brazil
    31 Jan 12
    2:07 pm

  22. I like it- looks good!

  23. Ben
    31 Jan 12
    2:27 pm

  24. @paul really?

  25. Peter Rush
    31 Jan 12
    3:32 pm

  26. I see how this will work:
    “A lady from Cloak and Dagger left a message – said she’s arranged a meeting with your trousers and Ogilvy’s CD today at Beppis, 12.30″
    Very clever.

  27. Nick Brooks
    31 Jan 12
    5:21 pm

  28. Publicity stunt, nothing more, nothing less.

  29. Colin
    1 Feb 12
    8:46 am

  30. Great branding with a bit of fun and one that really encapsulates your modus operandi. Good to see a headhunter’s website without the usual boring stockshots (yawn)

    @Nick Being testament to some of the great work that Chantal does I can testify that this is much more than a publicity stunt

  31. Nora Saliba
    1 Feb 12
    3:50 pm

  32. Finally, someone whose not scared, sooo refreshing.

  33. Nancy
    3 Feb 12
    4:00 pm

  34. Great strategy and fabulous design. Definitely stands out! Good luck Chantal.

  35. Anonymous
    10 Feb 12
    12:04 am

  36. Love it. But pity the name at .com.au is a murder mystery party site and .com is already registered. Only found out it was .net.au by blowing up the image of the business card on my iPhone or is this part of the skulduggery … Hmmm