Help us crowd source a crowd sourcing sceptic for Mumbrella360

mUmBRELLA360logo 2012Mumbrella360 is to present a session discussing crowd sourcing in the communications industry.

Speakers include Matt Barrie, CEO of; Simon Moss, CEO of image marketplace Image Brief; John Kane, the founder of Idea Gallery; and Jason Sew Hoy, COO of 99 Designs. was founded by Barrie in 2009. It claims to be the largest outsourcing and crowdsourcing marketplace in the world, with more than 3 million users and presence in over 240 countries and regions. Last month Barrie was named on Men’s Style’s Men Of Influence list.

Image Brief was created by Simon Moss, a former national sales manager of Bing, in January this year. it claims to be “a world-first online marketplace connecting creative professionals to a global network of high-quality professional photographers and content partners. Buyers post a brief for an image requirement and photographers respond with images tailored to the buyer’s request.”

Kane, a former partner in celebrated but now defunct Aussie agency Happy Soldiers, created Idea Gallery earlier this year as a place for creatives to submit ideas that brands can buy.

99 Designs, based in Melbourne, crowd sources design projects by running contests based on design briefs.

However, not everybody  believes that crowd sourcing is good for the industry. For balance, we’d like to include one of those sceptics on the panel.

If you’d be prepared to argue a case against the wisdom of crowds, Mumbrella would like to hear from you.

Please email conference producer Denise Jinks at

Mumbrella360 takers place at the Hilton Hotel in Sydney on June 6 and 7. Tickets for Mumbrella360 are available on the conference website.


  1. Rushdie
    24 May 12
    12:53 pm

  2. Crowd sourcing is a noble phrase. But Third World slum-sourcing is a more accurate description of what’s going on here.
    How can Australian workers, living the Australian lifestyle, compete with some dude on a laptop in Mumbai. I’d like to know what level of pay employees of in Australia are getting. What’s the bet it’s way above the going rate on their websites. If ever a class war does develop in this country, slum-sourcing is the putrid swamp from which it will slither

  3. Matt
    24 May 12
    2:39 pm

  4. @Rushdie. They can move up the value chain and start doing work that can’t be done so easily by someone in Mumbai.

  5. JennaFelicity
    24 May 12
    3:48 pm

  6. I first read the title as “crowd SURFING” and was wondering why it wasn’t making sense.

    Huh. Need more coffee, clearly.

  7. Rob
    24 May 12
    6:34 pm

  8. i saw a stat from one of these companies (maybe that talked about a guy in india that built a business on the site with “over $1m turnover” and 100 staff. that’s a pretty shite business anywhere but the third world.

    if you want creative work out of a factory (or the top drawer of unsold ideas) these sites are perfect. and i happily recommend them to any client that puts price before quality, saves me a whole lot of grief.

    horses for courses folks, and us highly educated and highly paid people here in OZ should be focused on selling high value thinking to people who are prepared to pay for it. i hope these sites mop up all the low-end clients and their work.

  9. bob is a rabbit
    25 May 12
    11:16 am

  10. The market will decide. Why get all hot and bothered about it? Shit in, shit out.

  11. Steve Gutierrez
    28 May 12
    2:07 pm

  12. It appears that some believe that all CrowdSourcing has an exploitative and low end market focus That may be the case in some sites and their product/service focus and that is fine for them
    To brush the entire Arena of all CrowdSourcing efforts with that label is not only short-sited but a rather uninformed “hack-attack”
    Do be so lazy and just condemn something because you dislike the concept, or it may threaten your “cushy market niche”.