ING Direct brings magician Dynamo to Australia for lunch break campaign
Days after UK magician Dynamo gained global coverage of a stunt which appeared to show him levitating across Westminster Bridge next to a double decker bus, ING Direct is to bring him to Australia.
The magician will appear as part of a campaign masterminded by media agency UM. Dynamo will perform in Sydney next Thursday and Melbourne on Friday in a campaign aimed at encouraging Australians to make better use of their “disappearing” lunch break.
The “Spend your lunch well” events are intended to link research into people not having time for a proper lunch break with ING’s message that it can save people time on their banking.
I love this guy, great decision he is much more aligned with my view of the brand and what it stands for (or has done in the past) than the talking orangutan ever was
How awesome….responding to something topical and bringing him half way across the world to address an issue that was only raised today…eating your lunch at your desk it great work….go UM
Trying to register to see him and website is freeeeezing… grrr
Website is fine for me – Not sure you actually need to register to see him though as it, he’ll be in martin place next Thursday at midday. Looks like he’ll be in melbourne on the friday. lots of other stuff on though
Where in Melbourne will he be on Friday, and what time??
Where in melb on Friday..?? Can’t wait to see you
Omg I wish they’d bring him to Perth 🙁 I’ve watched every episode of his and would give anything just to be in the same street as him let alone the same room lol