Lego’s Festival of Play comes to an end with video animation ‘The Lost Brick’

Lego has released an animated video that tells the tale of a lost Lego brick that goes on a 50-year adventure.

The video marks the end of Lego’s Festival of Play, a campaign to mark the 50th anniversary of the toy brand in Australia.

Lego Australia and New Zealand’s director of marketing Caroline Squire said in a statement: “The Lost Brick animation shows how the iconic LEGO brick has remained relevant for the last 50 years, and continues to evoke playful andimaginative memories and experiences for LEGO fans.”

“Australia’s fondness for LEGO brick play and its endless building possibilities have been clear to see throughout the Festival of Play, with Aussies of all ages embracing and enjoying the campaign’s activities. As we wrap up our 50th anniversary celebrations, we want to thank the nation for celebrating with us with thiswhimsical animation, designed to be shared with friends and family over thefestive season.”

Credits: 

  • Production: Host Sydney
  • Music: Silencio
  • Creative: Ed James and Declan Byrnes-Enoch
  • PR: One Green Bean

Comments


  1. PK
    6 Dec 12
    2:53 pm

  2. This video says to me “you may not get all the pieces in the box” as opposed to “still relevant after all these years”..

  3. Frustrated
    6 Dec 12
    4:29 pm

  4. It says we ran out of money to produce anything interesting…so just rushed out a fairly average animation

  5. JG
    7 Dec 12
    7:03 am

  6. When the lightning struck the bird all I could think of as “shit a brick” … sorta summed it up.

  7. Heather
    7 Dec 12
    12:17 pm

  8. I think the animators have been watching too much South Park if you know what mean ;-)