Mortein Louie The Fly death ‘hoax’ sparks media backlash
Mortein is facing a growing media backlash over what is now being portrayed as a cynical stunt to pretend to kill off brand icon Louie The Fly before bringing him back “by public demand”.
The move, which appears to have been masterminded by Euro RSCG, began a fortnight ago with a news story placed in Fairfax Media’s Sun Herald – bylined to Rachel Browne – announcing the death of Louie, who has been the face of the Reckitt Benckiser brand for more than half a century.
Euro’s sister PR arm Red Agency followed up the next day with a press release. It quoted Chris Tedesco, marketing director at Reckitt Benckiser, as saying: “It was a hard decision, but Mortein has decided to kill off Louie The Fly once and for all.”
At the time, Mumbrella predicted that the move was a PR stunt.
However, the axing – and apparent rapid decision to reverse the move – did generate some mainstream media coverage.
As Mumbrella reported on Friday, Mortein’s Louie the Fly Facebook page was also used to contribute to what began to look increasingly like a hoax. The page posted an update telling followers: “The boss who wants to kill me might be listening”.
But this weekend saw the mainstream media turn against the stunt.
The Sun-Herald, where the original death of Louie story was planted, carried a column from former Euro RSCG creative director Rowan Dean – who worked on the brand in the past – saying the stunt had been faked. Dean warned: “Some will not enjoy having been deliberately duped.”
The Sunday Telegraph – Sydney’s highest circulating newspaper – today carried its own piece warning of “a consumer backlash and said that the brand had “duped” other media.
In the article, HotHouse Digital founder Simon van Wyk said: It will backfire on them because people don’t like to be manipulated and the cornerstone of social media is to be honest and upfront.”
The article compares the Mortein hoax to the infamous Witchery hoax which saw the clothing brand create a fake lonely hearts video featuring an actress pretending to be looking for a man who had left his jacket.
Euro RSCG and Red Agency are also the agencies behind another PR stunt for a Reckitt Benckiser brand. In July, NapiSan offered $25m to sponsor The White House. However, the only Australian news coverage Mumbrella was able to find was an item in the Southern Courier. (Update: Red Agency says coverage included The Australian, mX, Canberra Times, the Sydney Morning Herald and the Courier Mail.)
Update: Reckitt Benckiser has issued Mumbrella with the following comment from Tedesco:
“We understand why there would be speculation and why some would express cynicism about the campaign but the fact is we made a decision to change course. Due to the level of consumer reaction, we are now enabling people the opportunity to change our decision. They can help decide whether or not Louie the Fly should continue to appear in Mortein TV ads by voting online to kill or save him. We also want to be clear. From the outset we always said that Louie was going to continue to live on Facebook and that he would appear in the TV ads this coming pest season.”
11.30am Monday update: Luckily, after the decision to “change course”, Mortein happened to have an ad ready to go asking the public to vote to save Louie.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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That’s a bit of a dog shot by the ex CD? Bitter much?
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Yes seems a stunt that worked
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When honesty and authenticity are currency online it behooves brands, and the advertising agencies supporting them, to guard the integrity of brands closely through respecting customers.
This example is yet another case of how forgetting to maintain the perception of honesty damages a brand.
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*cough* whopper freakout *cough*
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Could be quite amusing to get public opinion swayed in favour of killing off the fly, and see whether they go ahead with it…
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Is this marketing?
Does it make me buy Mortien?
I really don’t think so.
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many PR stunts by their nature are cynical if not fundamentally dishonest …this represents yet another fail from ad agency-aligned PR people…when will they stop giving PR an even worse name among journalists?
i suppose the ad industry is still drawing inspiration from the Best Job in the World campaign, which soudned clever and cute and won awards – but when you think about it was also a lie. There was never any real island caretaker job – the winner just became the talent in the subsequent PR/social media campaign.
message to adland: tricking the media into writing about your stunt is not clever, it’s stupid. If you don’t understand how to deliver ‘earned media’ to your clients without lying, step away from this area and leave it to the people who do it for a living
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Was a busy day for me when it was announced that they were doing a bit of killing themselves so I didn’t anymore than “why would they do that?”. Good call by Mumbrella though, other media outlets were certainly taking them serious. Now it is up to the shoppers about whether they will punish them or not. Expect some discounting of the products shortly.
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We have never moved so fast to find the site to say NO to the saking of poor old Louie. Mortien is not valid without him. Even my kids who have not known him for as long as I want Louie saved.
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That statement by Tedsco to Mumbrella looks… well it smells…
Tedesco is now saying it wasn’t a stunt? I thought we’d gone past that already. It was hoax. It was a stunt. The media were fed a lie for a bit of fun… no harm etc etc, debate, etc etc.
But to keep pretending… wouldn’t that be a word that rhymes with sigh, fry and die?
In kindy they taught me that was always a bad idea, especially when responding to the media (I went to an advanced kindergarten with media training).
So I’m sure a senior marketer at a global fmcg wouldn’t do that. I apologies for any implication. For a while there it just looked like that. It wasn’t a hoax. it can’t have been a stunt. Tedesco has confirmed that now.
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Am I missing something?
Tedesco says “We’re going to kill Louie” – first question, why make a press release about it? Assume you had discussed it internally, had the debate and this was the company’s decision. If you’re serious about killing him just do it and move on. Or are you that weak and incompetent that a business decision is up for public voting?
We’ll let that slide – then they make a tvc telling everyone that Louie will be killed off but letting them go to the web and vote. Again, if you’ve made the decision this seems unnecessary. And what was the lapsed time between the initial announcement and the immaculately conceived tvc which was supposedly done AFTER the “unexpected public response”? C’mon guys we know how the system works, and it ain’t that fast.
And the trademarking exercise a couple of months ago uncovered by Tim is the icing on the bullshit cake. If you’re killing Louie why trademark him?
All wrapped up in this “We were overwhelmed by public reaction to our plan to kill Louie”. Right, so if the whole thing isn’t a stunt you’ve just admitted you’re a shite marketer completely out of touch with the public – the opposite of which is pretty much the whole point of your job.
The whole thing is now mistruth upon lie upon backpedal, what a crock.
Why not just say “We want to see if the public love Louie as much as we do, so we’ve made a campaign about that. Let’s face it, pest spray is pretty boring, and this year’s product is exactly the same as last year’s, so we thought we’d do something that’s a bit of fun”.
This should be a case study for marketers about what NOT to do. Unfortunately this shite is perpetuated because we find the diamond campaign in the turd pile of “consumer engagement/social media” campaigns every year (there’s generally only one) and talk about it ad nauseum at every conference and industry event leading others to think this stuff is smart.
FMCG marketers – get your product on the shelves, tell us what it’ll do for us and get it in our hands at a good price. Everything else is a waste of time. Last time I checked most of us don’t want to engage with our pest spray supplier.
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I agree with Rob. All this generates is hot air with product messages jammed in there. It’s not single minded at all.
I don’t blame the agency, I’m sure they had a relevant reason for killing Louie off other than garnering media attention.
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Frankly, I wouldn’t buy Mortein unless they killed Louie. Why buy a pest killer if it can’t kill the damn fly?
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Having married in 1957, Louie has been part of all my married life, and on My Husband a my 50th Wedding anniversary, our Grand-daughter age 9 years at the time, made us a lovely poster of Louie the Fly, to celebrate both occasions. I will not buy Mortein if Louie goes
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i love Louie hes the cutest fly I’ve ever seen. KEEP HIM or lose a buyer simple as that.
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Louie is part of our fly killing summer culture, no Louie
no Mortein.
No selling him off shore like so many other Aus names.
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You cant kill Louie. His full name is Louie Vegemite Kelly
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i think that they should NOT kill louie off. He has always been apart of the mortien ads for how long now? It would be like killing off your centerpiece for the ads. is say NO LOUIE, NO MORTEIN!!!
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I think that they should NOT kill louie off. He has always been apart of the mortein ads for how long now ? It would be like killig off your centerpiece off the ads. I say NO LOUIE, NO MORTEIN
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SAY NO TO THE KILLING OF LOUIE THE FLY….. I’ve grown up with Louie and like most people i think he is an icon in the world of advertisment and in our household if you say get Louie the kids know to head for the fly spray . SO NO NO TO THE KILLING OFF OF LOUIE THE FLY !!!!!
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Louie the fly is as australian as Mr Sheen, Cornflakes for breakfast followed by two pieces of toast covered in vegemite. DON’T kill our culture icons.
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As commercial decisions go, this has to be one of the worst, why would a company want to kill of an icon that assists it in selling it’s product? Does anyone know who plays the clarinet on the soundtrack?
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I have been singing the Louie the Fly song to each of my 10 grandchildren since they were born, just as a bit of fun. I make it sond scary and then chase them around the house as though Louie is after them, we all laugh. How many ads can do this.
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Guys, guys, guys … I can’t believe what I have read in some of the comments above! It’s all about brand regonition and building up a database of names and email adresses – nothing more, nothing less!
And …. guess what? It’s worked!! You’re here, having your say! Maybe there are more important things in life to worry about?
Anyway, “YES” keep Louie, he’s an icon
Cheers
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Save LOUIE-he is an Australian icon and he can’t vanish into thin air.
He has given entertainment to thousands over the years.
KEEP HIM GOING.
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keep him alive!
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Louie has a place in Australian legend, how dare you kill him off.
His name should be writen in the history books and taught to the kindy kids.
My vote is to keep him and cherish him.
LONG LIVE LOUIE. THE APPLE OF HIS POOR MOTHERS EYE,
DEAR LOUIE
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DON’T TAKE LOUIE OFF THE AIR I LOVE THAT LITTLE GUY!!
PLEASE PLEASE PLEASE PLEASE PLEASE PLEASE PLEASE PLEASE PLEASE
PLEASE PLEASE PLEASE PLEASE PLEASE PLEASE PLEASE DON’T TAKE HIM OFF! RE-CONSIDER IT!
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I don’t want him to die because he is the best icon and if you don’t believe it tell that to my little brother who sings the songs on the toilet in the shower and everywhere he goes
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P.S my little brother is 2
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YES!! Louie is the best
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I think we should keep Louie the fly he is AWSOME!!!
He’s an icon
Keep him keep him keep him keep him keep him keep him keep him keep him keep him keep him keep him keep him keep him Keep him.
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Keep Louie I agree with Imogen he’s amwsome and we should keep him
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Keep Louie he’s cute
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Everyone … take a deep breath and calm down … relax … take it easy … settle petal …
it’s just a bit of fun … no major trauma … there’s no blood on the floor … so all”s well that ends well.
Louie lives to fly another day.Get over it. Personally, I’m ROFLOL
I have been trying other brands and now intend to return to Mortein, since they went to so much trouble to get my attention.
Love to Louie … condolences to the rest of them … now that I am armed and dangerous. What a giggle !!!
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Think Louie the fly, think Mortein. So if you kill off Louie you are killing off Mortein.
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yes!!!go and kill louie the fly FOREVER he looks ugly!
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You are Gidding, What’s wrong with Louie. I’m almost 50 and he has been a LEGEND all my years. MORTEIN have a look at your selves. What will you replace a LEGEND with ?????? An Asian Fly ‘Roory’ ????? Go Australia and ‘Louie the Fly’
Richard
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Keep Louie – he is the only fly that has ever become a star and the only fly that everyone knows by name.
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Please do not kill him but please keep him away from us as he is not clean and he can make everybody sick.
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LEAVE HIM THERE HE IS VERY CUTE AND AMUSING. STAY ALIVE LOUIE!!!
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Hello
I don’t want a new fly because it is kid friendly and ur add is bad enough as it is so don’t make it worse!!!!!
Kids make a lot of decisions 4 there parents and a cute kid friendly fly would attach a lot of viewers and as I said don’t make ur ads more ugly
Please please i am on the debating team at uni and my father owns the music vidioe companies in rio de jenerio and my little sisters are the school captians this is just a law suit waiting to happen such injustice
What has this world come 2 mortine I don’t think so
Don’t make people waist there time just keep it and it would cost a lot ofmony to change so just don’t do it girlfriend!!!
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NO! NO! NO! You cant kill LOUIE the fly.
He is the ever lasting fly.
Vote for LOUIE!
NUmber 1 fly.
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Please don’t kill Louie as when l think of Mortein l think of Louie. If Louie is killed off l will never buy Mortein again
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I could not think of anything worse than killing Louie off, he is the only fly I like. When anyone says Mortein Louie is the next word out of their mouths, they go hand in hand. Good strategy though I must say, one of the ads that don’t give me the total shits!!!!!!!!!!! well done Louie
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Save Louie he’s the best and there’s no replacement for
Louie
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SAVE LOUIE THE FLY… over 50 years of work and now this. ehh how would they like it if louie gave them a dangerous diseas. now how would they like that.
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keep louie alive he is the best you cant kill him
he has been alive for 50 years NO NO NO NO you cant kill him please
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Don’t kill poor Louie or I’ll stop buying Mortein. My children love him
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WHYYYYYYYYYYYYYYYYYYY?????????????????????????????
Please Loui do not go the only reason people buy Mortein is because of you !
They must be crazy to try and get rid of you I mean seriacilly ( I don’t care if I spell things wrong) So again I must ask
WWWWWWWWWWWWHHHHHHHHHHHHYYYYYYYYYYYY?????????????????
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i think we should keep louie the fly
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everything australian is either killed or sold. if we keep only one thing let it be louie
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If your lui the fly is gone I’m gone
My kids love and I mean love lui the fly
Do expect me to put up with you changing all of the good old Aussie Lui
Well I’m not gonna take this any longer
I have looked through every single comment and I can’t see one comment one that says to kill lui
No one wants to how could you think of such an idea
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no louie shouldn’t get killeed off forever.
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Save Louie
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voted – SAVE.
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from all the impassioned comments about loui here im thinking it worked! also agree ex CD seems bitter.
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would you take the southern cross out of our national flag!!
would you take vegemite away from your kids toast!!
these are just two examples of the australian icons that we’ve all grown up with, so why on earth would anyone want to kill off poor dear louie. He is just another one of our beloved icons…………..so please keep louie going…………….
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don’t murder louie. he is an aussie icon
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Hey anonymous, I think you’re right! it appears that a whole bunch of impassioned, “normal”, non-advertising people have sought out the very narrowly targeted mumbrella site just to make sure that the advertising/media industries knows they all want Louie saved.
No matter that us industry folk can have no impact at all on the outcome. No, this doesn’t seem like a contrived and fake wave of support directed at a source of negative commentary at all.
Just like the whole thing wasn’t a fraud from day 1……
Reckitts must be stoked that their colleagues at Panasonic came along and stole the poisoned chalice of “awesome” engagement marketing campaigns right out of their hands.
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Please dont kill off Louie he is a child hood memory Ive grown up with and still want
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no dont kill him he is a good caricter.
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Lad add best add I have ever
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Wow, that’s a lot of spam from shills. Gotta love the authentic misspellings and lack of proper capitalization. I’m convinced.
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Don’t kill off Louie, kill off the moron that raised the question.
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rubbish, i say kill louie the fly as mortein kills more than just flies these days, so louie is NOT the face of mortein now, but you idiots do realise that it’s all a publicity stunt your all suckers
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Who’s Louie The Fly and why is he such a big character?
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Yes a million times; kill Louie the Fly off immediately.
He made my brother’s life a misery at school- both sharing the same name. It has been a very destructive add for many people called Louie and we should sue for post traumatic stress.
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Louie is part of the family & growing up – the tune, the pest and the can of Mortein.
Our son named our first cat after Louie – we are up to Louie III (sounds cute don’t you think – and it is always a talking point.
Nostalgia is something that Louie gives all families.
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Simple, Kill Louie, Kill Mortein
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Yeah,try to kill off the fly, get everyone upset….decide to keep the fly and get all the free controversy and free advertising! Leave Louie be, I grew up with him and it was really catchy.
Louie the Fly, I’m Louie the Fly
Straight from rubbish tip to you.
Spreading disease, with the greatest of ease.
Straight from rubbish tip to you.
I’m bad and mean and mighty unclean.
Afraid of no-one, ‘cept the man with the can of Mortein.
Hate that word Mortein.
One spray and Louie the Fly,
Apple of his old mother’s eye was Louie,
Poor dead Louie, Louie the Fly a victim of Mortein.
Mortein.
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If a thing is working, why change it? Some wonderful newbie design person has no right to kill off Louie the Fly!
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Keep louie teh fly!!!!!!!! I love him!!!!!
He’s the bestest!!!!! Don’t lose him :))))))
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So it was all a hoax . They never did intend to kill off Louie.
Now we should all vote to get rid of Louie and force the company into an awkward situation , if the public overwelmingly votes to kill him off , what do they do then ??
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dont kill him he carnt die because he has survived so many things
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Louie the fly, I’m Louie the fly, straight from rubbish tip to you. Spreading disease with the greatest of ease, straight from rubbish tip to you. I’m bad and mean and mighty unclean…Afraid of no one. Except the man with the can of Mortein. Hate that word Mortein. Brrrrrrrr shzeeeee! One spray and Louie the fly, apple of his old mother’s eye was Louie. B boom. Poor dead Louie, Louie the fly, a victim of Mortein. Moooooorteeeeeeein. Lol.
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keeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee
eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeep louie
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NOOOOOOOOOOO u cant kill louie the fly hes a legend and hes been on tv for yeeeeaaaarrrrrrsss so u cant kill him pls pls pls pls pls pls pls DONT KILL LOUIE ADMIT WHO MADE THIS QUESTION UP YOUVE BEEN WORKING ON THIS STAR FOR YEARS AND NOW U WANT TO KILL HIM. i know flies are annoying but u cant just let go of louie.PLS I BEG OF U DOOOOOOOONNNNNNTTTTTT KILL LOUIE PL PLS PLSPLSPLSPLSPLSPLS U SHOULD BE GETTING RID OF MORTEIN JKS U SHOULDNT GET RID OF IT BUT DONT KILL LOUIE
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dont kill louie u cant hes theeee legend
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dont get rid of louie get rid of the person who made the idea
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u cant get rid of louie hes a legend so pls u cant get rid of him youve been working on him for years i mean cmon u serioushesthe best fly ever and your just gonna get rid of him so vote is to keeeeeeeeeep louie ok even if all the votes say to kill him u cant cmon hoooww long have u been putting ads on about him what for like 20 years and now youre getting rid of him. PLUSSSSSSSS that new mortein isint that high technology its looks the same realy get rid of him when youve got a hot nice looking mortein sprayer BUT WHAT EVER YOU DO DDDDOOOONNNTTT GGGEETTT RRIIDD OOFF LLOOUUIIEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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DDDDOOOOOOOONNNNTT GET RID OF LOUIE HES THE KING OF FLIES SO U CANT
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u cant get rid of louie hes a legend so pls u cant get rid of him youve been working on him for years i mean cmon u serioushesthe best fly ever and your just gonna get rid of him so vote is to keeeeeeeeeep louie ok even if all the votes say to kill him u cant cmon hoooww long have u been putting ads on about him what for like 20 years and now youre getting rid of him. PLUSSSSSSSS that new mortein isint that high technology its looks the same realy get rid of him when youve got a hot nice looking mortein sprayer BUT WHAT EVER YOU DO DDDDOOOONNNTTT GGGEETTT RRIIDD OOFF LLOOUUIIE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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u cant get rid of louie hes a legend so pls u cant get rid of him youve been working on him for years i mean cmon u serious hes the best fly ever and your just gonna get rid of him so vote is to keeeeeeeeeep louie ok even if all the votes say to kill him u cant cmon hoooww long have u been putting ads on about him what for like 20 years and now youre getting rid of him. PLUSSSSSSSS that new mortein isint that high technology its looks the same realy get rid of him when youve got a hot nice looking mortein sprayer BUT WHAT EVER YOU DO DDDDOOOONNNTTT GGGEETTT RRIIDD OOFF LLOOUUIIE. HES THE KING OF FLIES
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Please do not go please please please
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Louie has been around to long to be got rid of now he is gorgeous I love see him die & come back to life again & again again again
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we think he sould die!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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Keep Louie
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Never getbrid of him love u louie
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KEEP LOUIE
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I really Really love louie the fly plz don’t fire him!!!!!!!!!!!!!
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Don’t kill louie
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dont kill him he is soooooooo cute
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I have been watching Louie the Fly since I was 12 years old and now you want to take away my favourite TV star? Not only that he is the only Fly I love. He has spent many years praising your product thus building your Company and death is the thanks he gets. Think again!!!!!! The jingle is catchy and the Fly is OK so let him stay.
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Don’t kill louie!!!
Or I’ll never use mortien again!!!!!!
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Hello,
Well I have made a previous comment…but I just came up with a brilliant idea. If you have to kill him off.. and I hope you don’t can you have the “GHOST OF LOUIE” take his place. That would solve the problem of taking him out and bringing him back in one giant move!!! Do you think that is a great idea.??
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Louie is the best icon for mortien please KEEP LOUIE!!!!!!!!
don’t kill Louie off !!!!!!!
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I say keep louie the fly because he’s no trouble plus he’s only a add.Also he’s part of our history.He’s been around for 54 years!!! That is what I call a long time!!!
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DON’T KILL OFF LOUIE
I grew up watching Louie the Fly he is an Icon
I will NEVER buy mortein again if LOuie disappears.
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Don’t kill him of hes been on tv for over 50 years!!!!
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NO!!!!!!!!!!!!!!! no kill Louie
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hello CHEESE is good and if CHEESE is good=NO! KILL Louie OR OR I CHUCK SPAZ AND GO euwbkjnhgbiqejwrk nrwghnqkujghnbqjenbjdnvjewbjv!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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I WANT LOUIE!!!!!!!! i havnt known louie for that long but i want him to stay with out him there is no mortein SAVE HIM HE MAKES AND MADE MORTEIN!!!!!!!!
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NO DONT KILL LOUIE THE FLY WELL
THATS MY SAY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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WE HAVE GROWN UP WITH LOUIE THE FLY DONT I REPEAT DONT KILL HIM OFF.
WHY WOULD U WHANT TO KILL HIM OFF ANY WAY?
NO ONE WILL WHANT TO PURCHACE MORTEIN ANY MORE
IF U JUST KILL HIM OFF
KEEP HIM ALIVE PLZ !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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Keep Louie! Besides, it’s age discrimination to say he’s too old to do his job! He is iconic and for years we’ve called them blowies, ‘louies’ or ooffies if they get trapped in the house. However we don’t spray them, all flies usually want to do is get back outside, which is why they buzz against windows. Open the window and they’ll happily fly away! Cockroaches are a different story, no matter how clean your house is, the little creeps still appear. They don’t like vanilla pods, put them where cockroaches frequent. They hate the smell. Or leave an empty but unwashed margarine container out overnight with a slice of banana or 1cm of beer or wine in the bottom. They love the sweet stuff but can’t climb back out. Chemicals in cans aren’t always the answer!!
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Oh, wow, shills still shilling? Quite amazing. I assume there’s nothing so crude as a common IP address to call them out on? I wonder what this kind of spam costs.
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the effort that has gone into astroturfing this article is astounding
for marketing directors like me, it provides further ammo for not bothering with social media
“the people” aren’t really the people at all – they’re agency or advertiser stooges
soon, all social engagement campaigns will be tarnished and no-one will do them anymore – putting all you astroturfers out of jobs
HOW IRONIC
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