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Opinion | Features
Woz not great
In this guest post Tony Prysten argues that the thousand dollar price of seeing out-of-touch Apple co-founder Steve Wozniack on his Australian tour was a waste of money.
This week, for the cost of two iPads (yep, two) I went to the Woz Live conference in Melbourne. I was not impressed.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
According to industry experts Encore spoke to, the key elements that define transmedia can be summarised as follows: platform, time, audience, adaptation, and creative collaboration.
Innovation is the remedy for the ailing magazine industry
With magazine circulations plummeting, FHM closing and rumours rife on future ownership of ACP Magazines, Paul Merrill says the only way forward is launching new titles.Eight years ago in the UK, nearly a quarter of all magazine sales came from magazines that were less than four years old. In Australia, the figure was slightly lower, but still significant. Today, the situation is very different. For a start there are so few new magazines. Yes, Masterchef briefly flared, and Top Gear made an initial impact. But Grazia and Alpha fizzled, and now ACP has shelved their plans to launch Elle.
More than a game: broadcasting the Olympics
The 2012 London Olympics will be the biggest televised sporting event of our time. Brooke Hemphill discovers the logistical challenges and technical requirements of producing the event.
From July 27 to August 12, the Australian media will go sport crazy as the Games of the XXX Olympiad, aka the 2012 London Summer Olympics, unfold. The games will be the most televised sporting event of our time as broadcasters look to master every manner of technology at their disposal.
The Voice - Australia's best example yet of social TV
In this guest post, Sputnik’s Rodd Messent has a theory on why audiences have taken to The Voice .I am an addict of Channel Nine’s hit show The Voice. Such is the extent of my addiction I seriously think my housemate might kick me out of our apartment for the semi-frenzied yelling and tweeting that ensues in our lounge room each time the show airs.It’s the first time in almost three years that such disagreement has resulted in less than civil behaviour towards one another, and it’s made me think it might be a microcosm of the large volume of online debate about the show and, correspondingly, an explanation for its success as a social TV experience.Why brands are the US Army - and culture jammers are the Viet Cong
In this guest posting, Dave Burgess, who painted ‘No War’ on the Sydney Opera House, claims that ‘amoral’ advertisers have copied his idea.
Culture jamming is a 28-year-old term coined by the San Francisco-based band Negativland, who declared that the ‘Studio for the cultural jammer is the world at large’.
Branded content is dead. Long live branded content
In this guest posting, Anthony Freedman argues why branded content is making a comeback.
A few short years ago, probably concurrent with the advent of the PVR, a new term emerged within the marketing communications industry; branded content. This was really synonymous with advertiser funded TV shows where programming was created by brands and deals struck with networks to broadcast them.
There were varying degrees of success with this model.
Shock advertising: 30 ads that would give Australia's ad watchdog a coronary
Is shock an underused weapon in Australian advertising, asks Robin HicksToday, Sydney agency The Cabana Boys used an image of a mouth sewn together to shock people with the idea that problem gamblers lie to conceal their habit. Is it the most disturbing image ever? No. Will it get banned by the Advertising Standards Bureau? No. But it did make me wonder why shock is not used more often in Australia – and not just by charities and government bodies. (WARNING: NSFW)
The making of ratings blockbuster The Voice
Jason Mountney goes on the set of Channel Nine’s talent search series, The Voice, to see how the format, based on an international franchise, has come together. What ingredients have gone into making this certified hit that’s rated more than two million viewers on three consecutive nights?
Mike Goldman has one of the toughest jobs on the set of the Nine network’s new talent show, The Voice. He not only has to narrate the show, but also keep the audience from losing their enthusiasm as they realise shooting TV programs takes a lot longer than the one-hour bursts they see in their lounge rooms. A lot longer.
Nine problems stopping The Global Mail from getting an audience
While it’s a shame The Global Mail has failed to make an impact on the media landscape, the signs have been there for some time.I love the concept of a well resourced, philanthropically-funded independent news site. Anywhere in the world, that’s a rare and wonderful thing. In Australia even more so. So I hope that Grame Wood gets to see his investment make a difference.
And I have no inside info on whether Monica Attard’s sudden departure is linked to the site’s failure to find an audience so far.
Regardless, here are nine areas they can easily start to address:
Journalism’s new model?
Does the launch of philanthropically funded news site The Global Mail signal a new era for journalism or is the model destined to be a passing fad, asks Cathie McGinn in this article first published in Encore magazine.With little fanfare, philanthropically funded news site The Global Mail launched in February this year.
The online-only title received a generous five-year funding commitment from businessman Graeme Wood, founder of accommodation website wotif.com, who donated $15million.
Five things that make a great suit
In this guest posting, Gareth Collins argues that the role of a great account manager is to make the work betterI’m surprised at how many suits I meet who don’t know their role in the advertising business. The question ‘what does an advertising account manager or director do?’ is frequently met with answers such as project manager, relationship manager, plate spinner or go between … and those are the nice ones.
Success is judged on the ability to manage a process, be strong administratively and get stuff done. And while a good suit needs to do all of these things brilliantly, if these are the traits that define a great suit, then I’m in the wrong job.
What the hell is transmedia?
From advertising campaigns to online video series, the term ‘transmedia’ gets quite the work out. But what does it actually mean? Cathie McGinn trawls the media landscape for a definitive definition.
Transmedia, all media and multiplatform are terms often used interchangeably when referencing modern storytelling techniques. Yet, depending who you speak to, there are distinct differences between them.
The top seven...most patronising pieces of communication
Sometimes brands have big ideas. Sometimes marketers get so caught up with a grandiose idea that instead of finding engaging ways to sell breakfast cereal, they start to believe their own rhetoric. And sometimes it’s just lazy marketing. Here are my top seven inadvertently patronising pieces of communication…
1) Last night thousands of women gathered in Sydney’s Centennial Park to take part in She Runs the Night, an event created by Nike.
TV audience measurement – why big isn’t always beautiful
In this guest post, Chris Walton argues that the media industry needs to take a new approach to TV tradingThere has been a significant amount of coverage recently about how successful The Voice has been. Indeed, audience figures of 2.6m+ people are very impressive these days. Based on reports, this is apparently double the size of audience that Nine was hoping for in the lead up to the programme launching.
Mortein Louie The Fly death ‘hoax’ sparks media backlash
Mortein is facing a growing media backlash over what is now being portrayed as a cynical stunt to pretend to kill off brand icon Louie The Fly before bringing him back “by public demand”.
The move, which appears to have been masterminded by Euro RSCG, began a fortnight ago with a news story placed in Fairfax Media’s Sun Herald – bylined to Rachel Browne – announcing the death of Louie, who has been the face of the Reckitt Benckiser brand for more than half a century.
Euro’s sister PR arm Red Agency followed up the next day with a press release. It quoted Chris Tedesco, marketing director at Reckitt Benckiser, as saying: “It was a hard decision, but Mortein has decided to kill off Louie The Fly once and for all.”
At the time, Mumbrella predicted that the move was a PR stunt.
However, the axing – and apparent rapid decision to reverse the move – did generate some mainstream media coverage.
As Mumbrella reported on Friday, Mortein’s Louie the Fly Facebook page was also used to contribute to what began to look increasingly like a hoax. The page posted an update telling followers: “The boss who wants to kill me might be listening”.
But this weekend saw the mainstream media turn against the stunt.
The Sun-Herald, where the original death of Louie story was planted, carried a column from former Euro RSCG creative director Rowan Dean – who worked on the brand in the past - saying the stunt had been faked. Dean warned: “Some will not enjoy having been deliberately duped.”
The Sunday Telegraph – Sydney’s highest circulating newspaper – today carried its own piece warning of “a consumer backlash and said that the brand had “duped” other media.
In the article, HotHouse Digital founder Simon van Wyk said: It will backfire on them because people don’t like to be manipulated and the cornerstone of social media is to be honest and upfront.”
The article compares the Mortein hoax to the infamous Witchery hoax which saw the clothing brand create a fake lonely hearts video featuring an actress pretending to be looking for a man who had left his jacket.
Euro RSCG and Red Agency are also the agencies behind another PR stunt for a Reckitt Benckiser brand. In July, NapiSan offered $25m to sponsor The White House. However, the only Australian news coverage Mumbrella was able to find was an item in the Southern Courier. (Update: Red Agency says coverage included The Australian, mX, Canberra Times, the Sydney Morning Herald and the Courier Mail.)
Update: Reckitt Benckiser has issued Mumbrella with the following comment from Tedesco:
“We understand why there would be speculation and why some would express cynicism about the campaign but the fact is we made a decision to change course. Due to the level of consumer reaction, we are now enabling people the opportunity to change our decision. They can help decide whether or not Louie the Fly should continue to appear in Mortein TV ads by voting online to kill or save him. We also want to be clear. From the outset we always said that Louie was going to continue to live on Facebook and that he would appear in the TV ads this coming pest season.”
11.30am Monday update: Luckily, after the decision to “change course”, Mortein happened to have an ad ready to go asking the public to vote to save Louie.
September 25th, 2011 at 5:57 pm
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Comments
25 Sep 11
7:33 pm
That’s a bit of a dog shot by the ex CD? Bitter much?
25 Sep 11
9:28 pm
Yes seems a stunt that worked
26 Sep 11
6:32 am
When honesty and authenticity are currency online it behooves brands, and the advertising agencies supporting them, to guard the integrity of brands closely through respecting customers.
This example is yet another case of how forgetting to maintain the perception of honesty damages a brand.
26 Sep 11
9:04 am
*cough* whopper freakout *cough*
26 Sep 11
9:49 am
Could be quite amusing to get public opinion swayed in favour of killing off the fly, and see whether they go ahead with it…
26 Sep 11
11:52 am
Is this marketing?
Does it make me buy Mortien?
I really don’t think so.
26 Sep 11
11:58 am
many PR stunts by their nature are cynical if not fundamentally dishonest …this represents yet another fail from ad agency-aligned PR people…when will they stop giving PR an even worse name among journalists?
i suppose the ad industry is still drawing inspiration from the Best Job in the World campaign, which soudned clever and cute and won awards – but when you think about it was also a lie. There was never any real island caretaker job – the winner just became the talent in the subsequent PR/social media campaign.
message to adland: tricking the media into writing about your stunt is not clever, it’s stupid. If you don’t understand how to deliver ‘earned media’ to your clients without lying, step away from this area and leave it to the people who do it for a living
26 Sep 11
2:39 pm
Was a busy day for me when it was announced that they were doing a bit of killing themselves so I didn’t anymore than “why would they do that?”. Good call by Mumbrella though, other media outlets were certainly taking them serious. Now it is up to the shoppers about whether they will punish them or not. Expect some discounting of the products shortly.
26 Sep 11
10:07 pm
We have never moved so fast to find the site to say NO to the saking of poor old Louie. Mortien is not valid without him. Even my kids who have not known him for as long as I want Louie saved.
27 Sep 11
8:08 am
That statement by Tedsco to Mumbrella looks… well it smells…
Tedesco is now saying it wasn’t a stunt? I thought we’d gone past that already. It was hoax. It was a stunt. The media were fed a lie for a bit of fun… no harm etc etc, debate, etc etc.
But to keep pretending… wouldn’t that be a word that rhymes with sigh, fry and die?
In kindy they taught me that was always a bad idea, especially when responding to the media (I went to an advanced kindergarten with media training).
So I’m sure a senior marketer at a global fmcg wouldn’t do that. I apologies for any implication. For a while there it just looked like that. It wasn’t a hoax. it can’t have been a stunt. Tedesco has confirmed that now.
27 Sep 11
9:04 am
Am I missing something?
Tedesco says “We’re going to kill Louie” – first question, why make a press release about it? Assume you had discussed it internally, had the debate and this was the company’s decision. If you’re serious about killing him just do it and move on. Or are you that weak and incompetent that a business decision is up for public voting?
We’ll let that slide – then they make a tvc telling everyone that Louie will be killed off but letting them go to the web and vote. Again, if you’ve made the decision this seems unnecessary. And what was the lapsed time between the initial announcement and the immaculately conceived tvc which was supposedly done AFTER the “unexpected public response”? C’mon guys we know how the system works, and it ain’t that fast.
And the trademarking exercise a couple of months ago uncovered by Tim is the icing on the bullshit cake. If you’re killing Louie why trademark him?
All wrapped up in this “We were overwhelmed by public reaction to our plan to kill Louie”. Right, so if the whole thing isn’t a stunt you’ve just admitted you’re a shite marketer completely out of touch with the public – the opposite of which is pretty much the whole point of your job.
The whole thing is now mistruth upon lie upon backpedal, what a crock.
Why not just say “We want to see if the public love Louie as much as we do, so we’ve made a campaign about that. Let’s face it, pest spray is pretty boring, and this year’s product is exactly the same as last year’s, so we thought we’d do something that’s a bit of fun”.
This should be a case study for marketers about what NOT to do. Unfortunately this shite is perpetuated because we find the diamond campaign in the turd pile of “consumer engagement/social media” campaigns every year (there’s generally only one) and talk about it ad nauseum at every conference and industry event leading others to think this stuff is smart.
FMCG marketers – get your product on the shelves, tell us what it’ll do for us and get it in our hands at a good price. Everything else is a waste of time. Last time I checked most of us don’t want to engage with our pest spray supplier.
27 Sep 11
10:45 pm
I agree with Rob. All this generates is hot air with product messages jammed in there. It’s not single minded at all.
I don’t blame the agency, I’m sure they had a relevant reason for killing Louie off other than garnering media attention.
28 Sep 11
2:23 pm
Frankly, I wouldn’t buy Mortein unless they killed Louie. Why buy a pest killer if it can’t kill the damn fly?
28 Sep 11
5:43 pm
Having married in 1957, Louie has been part of all my married life, and on My Husband a my 50th Wedding anniversary, our Grand-daughter age 9 years at the time, made us a lovely poster of Louie the Fly, to celebrate both occasions. I will not buy Mortein if Louie goes
29 Sep 11
3:05 pm
i love Louie hes the cutest fly I’ve ever seen. KEEP HIM or lose a buyer simple as that.
29 Sep 11
8:49 pm
Louie is part of our fly killing summer culture, no Louie
no Mortein.
No selling him off shore like so many other Aus names.
29 Sep 11
9:44 pm
You cant kill Louie. His full name is Louie Vegemite Kelly
30 Sep 11
7:02 am
i think that they should NOT kill louie off. He has always been apart of the mortien ads for how long now? It would be like killing off your centerpiece for the ads. is say NO LOUIE, NO MORTEIN!!!
30 Sep 11
7:05 am
I think that they should NOT kill louie off. He has always been apart of the mortein ads for how long now ? It would be like killig off your centerpiece off the ads. I say NO LOUIE, NO MORTEIN
30 Sep 11
12:11 pm
SAY NO TO THE KILLING OF LOUIE THE FLY….. I’ve grown up with Louie and like most people i think he is an icon in the world of advertisment and in our household if you say get Louie the kids know to head for the fly spray . SO NO NO TO THE KILLING OFF OF LOUIE THE FLY !!!!!
30 Sep 11
3:51 pm
Louie the fly is as australian as Mr Sheen, Cornflakes for breakfast followed by two pieces of toast covered in vegemite. DON’T kill our culture icons.
30 Sep 11
9:33 pm
As commercial decisions go, this has to be one of the worst, why would a company want to kill of an icon that assists it in selling it’s product? Does anyone know who plays the clarinet on the soundtrack?
1 Oct 11
8:13 am
I have been singing the Louie the Fly song to each of my 10 grandchildren since they were born, just as a bit of fun. I make it sond scary and then chase them around the house as though Louie is after them, we all laugh. How many ads can do this.
1 Oct 11
11:26 am
Guys, guys, guys … I can’t believe what I have read in some of the comments above! It’s all about brand regonition and building up a database of names and email adresses – nothing more, nothing less!
And …. guess what? It’s worked!! You’re here, having your say! Maybe there are more important things in life to worry about?
Anyway, “YES” keep Louie, he’s an icon
Cheers
1 Oct 11
2:44 pm
Save LOUIE-he is an Australian icon and he can’t vanish into thin air.
He has given entertainment to thousands over the years.
KEEP HIM GOING.
1 Oct 11
3:44 pm
keep him alive!
1 Oct 11
7:38 pm
Louie has a place in Australian legend, how dare you kill him off.
His name should be writen in the history books and taught to the kindy kids.
My vote is to keep him and cherish him.
LONG LIVE LOUIE. THE APPLE OF HIS POOR MOTHERS EYE,
DEAR LOUIE
1 Oct 11
8:39 pm
DON’T TAKE LOUIE OFF THE AIR I LOVE THAT LITTLE GUY!!
PLEASE PLEASE PLEASE PLEASE PLEASE PLEASE PLEASE PLEASE PLEASE
PLEASE PLEASE PLEASE PLEASE PLEASE PLEASE PLEASE DON’T TAKE HIM OFF! RE-CONSIDER IT!
1 Oct 11
8:42 pm
I don’t want him to die because he is the best icon and if you don’t believe it tell that to my little brother who sings the songs on the toilet in the shower and everywhere he goes
1 Oct 11
8:43 pm
P.S my little brother is 2
1 Oct 11
10:38 pm
YES!! Louie is the best
1 Oct 11
11:24 pm
I think we should keep Louie the fly he is AWSOME!!!
He’s an icon
Keep him keep him keep him keep him keep him keep him keep him keep him keep him keep him keep him keep him keep him Keep him.
1 Oct 11
11:31 pm
Keep Louie I agree with Imogen he’s amwsome and we should keep him
1 Oct 11
11:32 pm
Keep Louie he’s cute
2 Oct 11
1:40 pm
Everyone … take a deep breath and calm down … relax … take it easy … settle petal …
it’s just a bit of fun … no major trauma … there’s no blood on the floor … so all”s well that ends well.
Louie lives to fly another day.Get over it. Personally, I’m ROFLOL
I have been trying other brands and now intend to return to Mortein, since they went to so much trouble to get my attention.
Love to Louie … condolences to the rest of them … now that I am armed and dangerous. What a giggle !!!
2 Oct 11
4:26 pm
Think Louie the fly, think Mortein. So if you kill off Louie you are killing off Mortein.
2 Oct 11
9:15 pm
yes!!!go and kill louie the fly FOREVER he looks ugly!
2 Oct 11
9:21 pm
You are Gidding, What’s wrong with Louie. I’m almost 50 and he has been a LEGEND all my years. MORTEIN have a look at your selves. What will you replace a LEGEND with ?????? An Asian Fly ‘Roory’ ????? Go Australia and ‘Louie the Fly’
Richard
3 Oct 11
6:58 am
Keep Louie – he is the only fly that has ever become a star and the only fly that everyone knows by name.
3 Oct 11
9:20 am
Please do not kill him but please keep him away from us as he is not clean and he can make everybody sick.
3 Oct 11
9:49 am
LEAVE HIM THERE HE IS VERY CUTE AND AMUSING. STAY ALIVE LOUIE!!!
3 Oct 11
2:54 pm
Hello
I don’t want a new fly because it is kid friendly and ur add is bad enough as it is so don’t make it worse!!!!!
Kids make a lot of decisions 4 there parents and a cute kid friendly fly would attach a lot of viewers and as I said don’t make ur ads more ugly
Please please i am on the debating team at uni and my father owns the music vidioe companies in rio de jenerio and my little sisters are the school captians this is just a law suit waiting to happen such injustice
What has this world come 2 mortine I don’t think so
Don’t make people waist there time just keep it and it would cost a lot ofmony to change so just don’t do it girlfriend!!!
3 Oct 11
5:59 pm
NO! NO! NO! You cant kill LOUIE the fly.
He is the ever lasting fly.
Vote for LOUIE!
NUmber 1 fly.
3 Oct 11
7:11 pm
Please don’t kill Louie as when l think of Mortein l think of Louie. If Louie is killed off l will never buy Mortein again
4 Oct 11
9:09 am
I could not think of anything worse than killing Louie off, he is the only fly I like. When anyone says Mortein Louie is the next word out of their mouths, they go hand in hand. Good strategy though I must say, one of the ads that don’t give me the total shits!!!!!!!!!!! well done Louie
4 Oct 11
6:30 pm
Save Louie he’s the best and there’s no replacement for
Louie
4 Oct 11
7:50 pm
SAVE LOUIE THE FLY… over 50 years of work and now this. ehh how would they like it if louie gave them a dangerous diseas. now how would they like that.
4 Oct 11
9:19 pm
keep louie alive he is the best you cant kill him
he has been alive for 50 years NO NO NO NO you cant kill him please
4 Oct 11
9:20 pm
Don’t kill poor Louie or I’ll stop buying Mortein. My children love him
4 Oct 11
9:21 pm
WHYYYYYYYYYYYYYYYYYYY?????????????????????????????
Please Loui do not go the only reason people buy Mortein is because of you !
They must be crazy to try and get rid of you I mean seriacilly ( I don’t care if I spell things wrong) So again I must ask
WWWWWWWWWWWWHHHHHHHHHHHHYYYYYYYYYYYY?????????????????
5 Oct 11
12:46 am
i think we should keep louie the fly
5 Oct 11
12:06 pm
everything australian is either killed or sold. if we keep only one thing let it be louie
5 Oct 11
9:18 pm
If your lui the fly is gone I’m gone
My kids love and I mean love lui the fly
Do expect me to put up with you changing all of the good old Aussie Lui
Well I’m not gonna take this any longer
I have looked through every single comment and I can’t see one comment one that says to kill lui
No one wants to how could you think of such an idea
5 Oct 11
10:25 pm
no louie shouldn’t get killeed off forever.
5 Oct 11
10:29 pm
Save Louie
5 Oct 11
10:35 pm
voted – SAVE.
6 Oct 11
6:14 pm
from all the impassioned comments about loui here im thinking it worked! also agree ex CD seems bitter.
6 Oct 11
7:08 pm
would you take the southern cross out of our national flag!!
would you take vegemite away from your kids toast!!
these are just two examples of the australian icons that we’ve all grown up with, so why on earth would anyone want to kill off poor dear louie. He is just another one of our beloved icons…………..so please keep louie going…………….
6 Oct 11
8:04 pm
don’t murder louie. he is an aussie icon
7 Oct 11
8:11 am
Hey anonymous, I think you’re right! it appears that a whole bunch of impassioned, “normal”, non-advertising people have sought out the very narrowly targeted mumbrella site just to make sure that the advertising/media industries knows they all want Louie saved.
No matter that us industry folk can have no impact at all on the outcome. No, this doesn’t seem like a contrived and fake wave of support directed at a source of negative commentary at all.
Just like the whole thing wasn’t a fraud from day 1……
Reckitts must be stoked that their colleagues at Panasonic came along and stole the poisoned chalice of “awesome” engagement marketing campaigns right out of their hands.
7 Oct 11
1:53 pm
Please dont kill off Louie he is a child hood memory Ive grown up with and still want
8 Oct 11
4:51 pm
no dont kill him he is a good caricter.
9 Oct 11
8:46 pm
Lad add best add I have ever
10 Oct 11
10:24 am
Wow, that’s a lot of spam from shills. Gotta love the authentic misspellings and lack of proper capitalization. I’m convinced.
11 Oct 11
8:53 pm
Don’t kill off Louie, kill off the moron that raised the question.
13 Oct 11
7:23 pm
rubbish, i say kill louie the fly as mortein kills more than just flies these days, so louie is NOT the face of mortein now, but you idiots do realise that it’s all a publicity stunt your all suckers
13 Oct 11
11:04 pm
Who’s Louie The Fly and why is he such a big character?
14 Oct 11
6:16 pm
Yes a million times; kill Louie the Fly off immediately.
He made my brother’s life a misery at school- both sharing the same name. It has been a very destructive add for many people called Louie and we should sue for post traumatic stress.
16 Oct 11
2:05 pm
Louie is part of the family & growing up – the tune, the pest and the can of Mortein.
Our son named our first cat after Louie – we are up to Louie III (sounds cute don’t you think – and it is always a talking point.
Nostalgia is something that Louie gives all families.
17 Oct 11
8:41 pm
Simple, Kill Louie, Kill Mortein
17 Oct 11
9:50 pm
Yeah,try to kill off the fly, get everyone upset….decide to keep the fly and get all the free controversy and free advertising! Leave Louie be, I grew up with him and it was really catchy.
Louie the Fly, I’m Louie the Fly
Straight from rubbish tip to you.
Spreading disease, with the greatest of ease.
Straight from rubbish tip to you.
I’m bad and mean and mighty unclean.
Afraid of no-one, ‘cept the man with the can of Mortein.
Hate that word Mortein.
One spray and Louie the Fly,
Apple of his old mother’s eye was Louie,
Poor dead Louie, Louie the Fly a victim of Mortein.
Mortein.
18 Oct 11
7:51 pm
If a thing is working, why change it? Some wonderful newbie design person has no right to kill off Louie the Fly!
18 Oct 11
10:41 pm
Keep louie teh fly!!!!!!!! I love him!!!!!
He’s the bestest!!!!! Don’t lose him
)))))
19 Oct 11
2:31 pm
So it was all a hoax . They never did intend to kill off Louie.
Now we should all vote to get rid of Louie and force the company into an awkward situation , if the public overwelmingly votes to kill him off , what do they do then ??
19 Oct 11
9:51 pm
dont kill him he carnt die because he has survived so many things
21 Oct 11
6:20 am
Louie the fly, I’m Louie the fly, straight from rubbish tip to you. Spreading disease with the greatest of ease, straight from rubbish tip to you. I’m bad and mean and mighty unclean…Afraid of no one. Except the man with the can of Mortein. Hate that word Mortein. Brrrrrrrr shzeeeee! One spray and Louie the fly, apple of his old mother’s eye was Louie. B boom. Poor dead Louie, Louie the fly, a victim of Mortein. Moooooorteeeeeeein. Lol.
21 Oct 11
11:45 pm
keeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee
eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeep louie
21 Oct 11
11:50 pm
NOOOOOOOOOOO u cant kill louie the fly hes a legend and hes been on tv for yeeeeaaaarrrrrrsss so u cant kill him pls pls pls pls pls pls pls DONT KILL LOUIE ADMIT WHO MADE THIS QUESTION UP YOUVE BEEN WORKING ON THIS STAR FOR YEARS AND NOW U WANT TO KILL HIM. i know flies are annoying but u cant just let go of louie.PLS I BEG OF U DOOOOOOOONNNNNNTTTTTT KILL LOUIE PL PLS PLSPLSPLSPLSPLSPLS U SHOULD BE GETTING RID OF MORTEIN JKS U SHOULDNT GET RID OF IT BUT DONT KILL LOUIE
21 Oct 11
11:52 pm
dont kill louie u cant hes theeee legend
21 Oct 11
11:54 pm
dont get rid of louie get rid of the person who made the idea
22 Oct 11
12:03 am
u cant get rid of louie hes a legend so pls u cant get rid of him youve been working on him for years i mean cmon u serioushesthe best fly ever and your just gonna get rid of him so vote is to keeeeeeeeeep louie ok even if all the votes say to kill him u cant cmon hoooww long have u been putting ads on about him what for like 20 years and now youre getting rid of him. PLUSSSSSSSS that new mortein isint that high technology its looks the same realy get rid of him when youve got a hot nice looking mortein sprayer BUT WHAT EVER YOU DO DDDDOOOONNNTTT GGGEETTT RRIIDD OOFF LLOOUUIIEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
22 Oct 11
12:05 am
DDDDOOOOOOOONNNNTT GET RID OF LOUIE HES THE KING OF FLIES SO U CANT
22 Oct 11
12:06 am
u cant get rid of louie hes a legend so pls u cant get rid of him youve been working on him for years i mean cmon u serioushesthe best fly ever and your just gonna get rid of him so vote is to keeeeeeeeeep louie ok even if all the votes say to kill him u cant cmon hoooww long have u been putting ads on about him what for like 20 years and now youre getting rid of him. PLUSSSSSSSS that new mortein isint that high technology its looks the same realy get rid of him when youve got a hot nice looking mortein sprayer BUT WHAT EVER YOU DO DDDDOOOONNNTTT GGGEETTT RRIIDD OOFF LLOOUUIIE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
22 Oct 11
12:07 am
u cant get rid of louie hes a legend so pls u cant get rid of him youve been working on him for years i mean cmon u serious hes the best fly ever and your just gonna get rid of him so vote is to keeeeeeeeeep louie ok even if all the votes say to kill him u cant cmon hoooww long have u been putting ads on about him what for like 20 years and now youre getting rid of him. PLUSSSSSSSS that new mortein isint that high technology its looks the same realy get rid of him when youve got a hot nice looking mortein sprayer BUT WHAT EVER YOU DO DDDDOOOONNNTTT GGGEETTT RRIIDD OOFF LLOOUUIIE. HES THE KING OF FLIES
22 Oct 11
12:37 pm
Please do not go please please please
22 Oct 11
4:30 pm
Louie has been around to long to be got rid of now he is gorgeous I love see him die & come back to life again & again again again
22 Oct 11
5:08 pm
we think he sould die!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
22 Oct 11
6:51 pm
Keep Louie
22 Oct 11
6:52 pm
Never getbrid of him love u louie
22 Oct 11
7:13 pm
KEEP LOUIE
22 Oct 11
8:25 pm
I really Really love louie the fly plz don’t fire him!!!!!!!!!!!!!
22 Oct 11
9:03 pm
Don’t kill louie
22 Oct 11
9:25 pm
dont kill him he is soooooooo cute
22 Oct 11
9:47 pm
I have been watching Louie the Fly since I was 12 years old and now you want to take away my favourite TV star? Not only that he is the only Fly I love. He has spent many years praising your product thus building your Company and death is the thanks he gets. Think again!!!!!! The jingle is catchy and the Fly is OK so let him stay.
23 Oct 11
2:46 pm
Don’t kill louie!!!
Or I’ll never use mortien again!!!!!!
23 Oct 11
4:07 pm
Hello,
Well I have made a previous comment…but I just came up with a brilliant idea. If you have to kill him off.. and I hope you don’t can you have the “GHOST OF LOUIE” take his place. That would solve the problem of taking him out and bringing him back in one giant move!!! Do you think that is a great idea.??
23 Oct 11
6:45 pm
Louie is the best icon for mortien please KEEP LOUIE!!!!!!!!
don’t kill Louie off !!!!!!!
23 Oct 11
7:37 pm
I say keep louie the fly because he’s no trouble plus he’s only a add.Also he’s part of our history.He’s been around for 54 years!!! That is what I call a long time!!!
23 Oct 11
8:05 pm
DON’T KILL OFF LOUIE
I grew up watching Louie the Fly he is an Icon
I will NEVER buy mortein again if LOuie disappears.
23 Oct 11
10:54 pm
Don’t kill him of hes been on tv for over 50 years!!!!
24 Oct 11
6:15 pm
NO!!!!!!!!!!!!!!! no kill Louie
24 Oct 11
6:17 pm
hello CHEESE is good and if CHEESE is good=NO! KILL Louie OR OR I CHUCK SPAZ AND GO euwbkjnhgbiqejwrk nrwghnqkujghnbqjenbjdnvjewbjv!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
24 Oct 11
9:23 pm
I WANT LOUIE!!!!!!!! i havnt known louie for that long but i want him to stay with out him there is no mortein SAVE HIM HE MAKES AND MADE MORTEIN!!!!!!!!
25 Oct 11
7:47 am
NO DONT KILL LOUIE THE FLY WELL
THATS MY SAY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
25 Oct 11
7:56 am
WE HAVE GROWN UP WITH LOUIE THE FLY DONT I REPEAT DONT KILL HIM OFF.
WHY WOULD U WHANT TO KILL HIM OFF ANY WAY?
NO ONE WILL WHANT TO PURCHACE MORTEIN ANY MORE
IF U JUST KILL HIM OFF
KEEP HIM ALIVE PLZ !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
25 Oct 11
9:02 am
Keep Louie! Besides, it’s age discrimination to say he’s too old to do his job! He is iconic and for years we’ve called them blowies, ‘louies’ or ooffies if they get trapped in the house. However we don’t spray them, all flies usually want to do is get back outside, which is why they buzz against windows. Open the window and they’ll happily fly away! Cockroaches are a different story, no matter how clean your house is, the little creeps still appear. They don’t like vanilla pods, put them where cockroaches frequent. They hate the smell. Or leave an empty but unwashed margarine container out overnight with a slice of banana or 1cm of beer or wine in the bottom. They love the sweet stuff but can’t climb back out. Chemicals in cans aren’t always the answer!!
25 Oct 11
4:28 pm
Oh, wow, shills still shilling? Quite amazing. I assume there’s nothing so crude as a common IP address to call them out on? I wonder what this kind of spam costs.
25 Oct 11
6:31 pm
the effort that has gone into astroturfing this article is astounding
for marketing directors like me, it provides further ammo for not bothering with social media
“the people” aren’t really the people at all – they’re agency or advertiser stooges
soon, all social engagement campaigns will be tarnished and no-one will do them anymore – putting all you astroturfers out of jobs
HOW IRONIC