The claim people buy on price is a myth, and in the latest in a series about consumer psychology Ashton Bishop and Gary Wilkinson look at how retailers can make the most of this.
Consumers don’t make rational decisions based on price and marketers need to stop pretending they do.
There is a common refrain amongst marketers in some categories that consumers buy on price. What nonsense. Price by itself is meaningless, and please slap the next marketer who trots out that excuse for why they are losing in their category.
Amid the media storm around the public broadcaster Michelle Grattan, in this crosspost from the Conversation argues the ABC's critics are on a crusade. Mark Scott has come under fire for his decision to co-publish NSA leaked documents with The Guardian. AAP/Alan PorrittThe ABC and its managing director Mark Scott are caught in a perfect storm.
With a burgeoning number of review sites and astroturfing appearing online, Miki Clarke looks at how brands can make sure genuine reviewers get cut-through in search.
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It has been a month since the News of the World phone hacking trial started in London and in this cross-posting from The Conversation UK director of undergraduate studies for journalism at Cardiff University John Jewell looks at what has come out so far. When Justice John Saunders opened what has been called the “trial of the century” he told the jury: “In a way, not only are the defendants on trial, but British justice is on trial.”
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The days of brands badging a logo and call-to-action on a blog post are gone. The space has moved on and successful content now calls for a co-creation approach with bloggers.
Amid the masses of journalism redundancies La Trobe University associate professor Lawrie Zion, looks at the question of what happens to those who take redundancy.
You’ve probably heard the news: the Australian media is experiencing the most serious contraction in its history.
Dear Chris,Our agency recently lost a client or two and I was given the difficult choice of taking a demotion or leaving the agency. I opted for the former but am struggling to adjust to my lesser position. Any tips on how to take the step down gracefully?
For the last year, we've been publishing a weekly tablet app. Mumbrella and Encore content director Tim Burrowes explains why today's will be the last.
The thing about failure is that people don’t usually like talking about it.
Indeed, I’m feeling somewhat rueful writing this.
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With today's news the Mail Online is set to launch an Australian arm, Alex Hayes looks at what it means for the local media scene.
We could be about to see one of the most exciting periods for Australian journalism there has ever been. But, first, I have one question for you. How much is your house worth?
With a string of Aussie TV formats being remade overseas, Brooke Hemphill finds out how local production companies can get in on the act and whether there’s actually any money to be made in a feature that first appeared in Encore.
When Joe Connor and Renegade Films began shopping the concept for a quirky TV series about a talking dog around Australian networks, they were met with blank stares. Based on a short made for the Tropfest film competition titled Wilfred, the idea failed to generate much support. Connor says: “Everyone said it would never be anything more than a short film.”
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Australians rejoice: Netflix is rethinking its avoidance of Australia, according to media reports, and could launch here as soon as next year.
What is native advertising? In a feature that first appeared in Encore, Miranda Ward cuts through the confusion to nail down a definition for the latest trend taking online by storm.
When online publisher The Sound Alliance hired what it claimed to be “Australia’s first native advertising editor” in September this year, it marked a turning point for an emerging form of advertising that still baffles many in the industry.
In his monthly Encore column, STW's Chris Savage answers your career and agency questions. Hi Chris,I recently jumped ship and joined a rival agency and it’s fair to say my reputation precedes me. I suppose you could say I made a name for myself as a hard taskmaster but I’ve done a lot of work in recent years to soften my approach. How can I get my new team to see I’m not the bastard they think I am?
Yesterday UM boss Mat Baxter said the media industry should stop apologising for long hours. Mumbrella's Tim Burrowes agrees.
Back in the day, in my first weeks working on a small daily newspaper, I was given a story to chase. A local family had had some sort of lottery win, and I was to have a chat to them.
Despite all sorts of efforts, I couldn't reach them, but found out they were appearing on breakfast television the next morning. So I set my alarm for 5.30am, rang the switchboard of the TV show and got put through to the makeup room, where they were happy to chat.
The next few years will see clients look to aggressively leverage the big data wave that is washing over all areas of business says Chris Walton, who argues the changes will see some prosper, others disappear and new data savvy entrants arrive in the market.
SBS gets ready to defend Paul Fenech’s Houso’s from ACA ‘stooges’
SBS is bracing itself for media controversy over bogan comedy Houso’s.
The newtwork this afternoon published what appeared to be a preemptive press release saying:
“SBS is aware of media interest relating to a program currently in production for SBS called Houso’s.
“Paul Fenech, the star and producer of SBS’s long-running, provocative and irreverent series Pizza, is producing this new comedy series for SBS.
“Houso’s is not a reality series and everyone participating in the series is an actor.
“Audiences have always understood Paul’s work to be highly exaggerated parody.
“The program, as with Pizza, is not receiving direct funding through any State or Federal Government funding agency and is being funded by SBS through revenue raised by commercial activities.”
Nine’s A Current Affair is promoting an investigation into the show on tonight’s program as “housing commission uncensored… and it’s funded by the government”.
Fenech issued a statement saying: “I’ll be stunned if the stooges at ACA actually think this show is a reality show, It’s hard not to miss some of the actors which appear in the vision on You Tube; Jabba, Angry Anderson, Ian Turpie and myself without thinking something is up. The unofficial clip of Houso’s which ended up on You Tube has had over 22,000 hits and people seem to like what they see. Basically my show is part of the Aussie tradition of doing comedy about true battlers. Housos’s in still in production and SBS have yet to give an on-air date.”
Tim: I assume SBS separates money by imaginary means, as we all do since money is pretty much imaginary in the first place. And the reason they think it’s necessary is precisely because they anticipate this kind of attack from the likes of ACA.
Sam de Brito
17 Feb 11
4:09 pm
Another reason to watch SBS. I wondered where Jabba went.
Pkd
17 Feb 11
4:10 pm
I think ACA is nine’s most consistent comedy show. And they regularly use bogans and ferals as fodder too. Their taste in comedy with Hey Hey, LFPE and Two and a half men does not qualify them to comment on anything comedy.
Houso_Sheila
17 Feb 11
4:24 pm
Look like a bloody ripper mate!
Pikey
17 Feb 11
4:25 pm
Looks annoying
Geeza
17 Feb 11
4:26 pm
Housos surely?
What’s with the apostrophe
crizza
17 Feb 11
4:27 pm
I must say, I’m most distressed by the apostrophe in Houso’s – what exactly does the Houso own? As for ACA, they’ve no doubt been watching 9 comedies for years and don’t realise that you can make these types of shows out of doors.
NotHappyJan
17 Feb 11
4:33 pm
Wow what a surprise, another chauvanistic, stereotypical piece of ‘comedy’ from these guys. Cheaper than last night’s $6 pizza and will probably leave you with just as much indigestion. Yuck. Disappointing to see that SBS is wasting their money on this when elsewhere Australian content is always struggling to get funding. Welcome back to the 1970′s, ‘now come on girls get your #its out while we all crack a tinny’. No thanks.
Trevor
17 Feb 11
4:44 pm
That should go to air instead of ACA boring people they are Houso forever. It’s just Aussies laughing at Aussies and making a statement leave em alone
Nick
17 Feb 11
4:54 pm
I’ll be interested to see SBS’s social media approach for this one. Facebook fan page up to 2,156 – might be some interestng characters hanging around on Twitter you might think. Imagine the Twitpics….
In a funny way, you hope that some people will take Houso’s more seriously than they do ACA. Sadly that won’t be the case. They seem to think ACA is broadcasting reality!
John
17 Feb 11
4:58 pm
Interesting!
XTIAN
17 Feb 11
5:00 pm
If it wasn’t for government funding the subject and concept wouldn’t exist!!! Give us tax payers a break, we can’t pay for everything…
Nothing like a good old bit of free publicity from your competition.
helen
17 Feb 11
5:24 pm
So looking forward to having a laugh when it airs, go Pauly and mates!!
in these times of uncertainty and BS political correctness, theres a fair bit of cotton wool wrapping going on.
Judging by the teasers, this show looks to be just the medicine needed to get the weight off the shoulders after a hard day and just Laugh!
good luck guys
so its ok when he was taking the piss out of wogs? if you dont like it dont watch it simple
ryan malady
17 Feb 11
6:54 pm
did Paul Fenech just copy the idea from the Canadian show trailer park boys? I mean, its sounds like the exact same premise. Even the name of the suburb in housos ‘Sunnyvale’ shares the name of the ‘Sunnyvale Trailer park’ . Anyway well when i was a teen I did like Pizza, so I hope Paul can do a good job with this show as well.
I grew up in a housing commission suburb in outer western Sydney so I feel ok to comment . I am sure the largest audience for this show will be these same areas .
Aussies have always been able laugh at them selves , think back to “they’re a weird mob ” , early Paul Hogan sketches , Kylie Mole , ect..ect..ect….
No doubt the like of ACA will take issue with the show as there is little else around to report on apparently …..Maybe they should look at The 7:30 report to understand what reporting is …I think they will just follow the Aussie tradition of laughing at them selves as they mimic “Frontline”.
Fullysick69er
17 Feb 11
9:14 pm
I love aca. It’s ok to have a go at dole bludgers and pension scammers when you are being hateful and vindictive. The minute someone wants to parody this lifestyle in a manner that bogans and some somewhat unsnobby and open minded people with a high iq and an interest in making life not so serious by breaking the mould of mediocrity that is network produced comedy. Good luck to them. The reason for private funding is because of John ” please don’t make fun of me” Howard. He caused a stink about pizza. This type of show is a clear parody on stereotypes and chauvinism. I don’t think sex all over the city was a parody on anything. It just made being promiscuous glamorous. The promiscuity shown in the shorts for this are anything but. If we can learn to laugh at one another and with one another racism and class demography may become something of the past. A chaser affair knew the agenda.
Hoodrat
17 Feb 11
9:23 pm
good see some humour about Australian life in the suburbs its actually probably worst than depicted keep up the good work boys……
blc1981
17 Feb 11
9:24 pm
Pkd you’ve hit the nail on the head. ACA is definitely 9′s best comedy show although Houso’s looks very promising, the trailer is absolutely hilarious. I reckon this will be Oz’s answer to UK’s Shameless and NZ’s Outrageous Fortune. Can’t wait, good on you SBS!
Jim
17 Feb 11
9:35 pm
Looks bloody funny. Hope it’s on soon. NoSenseofHumorJan? Your not Germain Greer incognito ?
Brusier
17 Feb 11
9:39 pm
@NothappyJan So you must live a closed closet with tooth fairies and Black and White 1950′s movies. I could show you a million FB pages and nearly every person I know around my town Kanwal with some simular personalities. Sure it is highly exaggerated but OMG after watching the trailer I couldnt stop thinking of all my mates.
I guess you must be one of the upper class who just doesnt mingle with blue collar workers?
Good to see Aussie larrikins are still alive.
Jeff
17 Feb 11
9:40 pm
I do agree with NotHappyJan that Fenech’s shows are pretty bloody terrible. When Pizza first started on SBS I thought it was quite good, before realising I’d given it too much credit and thought it was smarter than it was. Soon realised it was celebrating, not satirising, boorish behaviour.
Paul Rohweder
17 Feb 11
10:00 pm
Yes, very entertaining…….not. Cringeworthy ? Definately. We should hang our collective heads in shame that these people actually exist. The part when Paul Fenech runs down the Police doing RBT- if thats humorous, you need help, and I’m not talking just psychology, but psychiatric treatment, including the drugs.
This shit wasnt funny 30 years ago when Hoges did it with Strop.
lil
17 Feb 11
10:17 pm
Its nasty to kick people while they are down… not all people in department of housing are like this. all this show does is segregates upper class and lower class more Disgusting, there are good and bad people everywhere…
ctown-rocks
18 Feb 11
12:29 am
Cant wait.
Looks like ACA are running out of stories. We seen the speed camera crap, the weigh loss stuff, boat people, noise complaints, bigger boobs and bras, home brands vs. Name brand stories over and over again. Forgot the coles vs. Woollies junk too!
Enjoy the show!
Gerry
18 Feb 11
5:51 am
Brilliant – about time someone had a go at this demographic. Aussies are renowned for inappropriate comedy, and this is a great example. I spent time as a ‘houso’ myself as a kid, which is probably why I find it so funny. Of course it’s exaggerated, but the grain of truth really brings it to life.
To all you conservative haters of Paul Fenechs comedies, he takes a fantastic stab at society, although trashy it is fun with a little black humor chucked in where necessary. If you don’t approve because you still voted family first in the last election and life is a taboo for you please do us a favor and go bury your head in the nearest sandpit. Houso’s looks funny as fuck!
Finally SBS makes something worth tuning in for… the smelled death looming… nothing motivates like fear!
Cory Leyhey
18 Feb 11
12:46 pm
Why did they copy the name from Trailer Park Boys? Sunnyvale?!? Are they serious? The number one Canadian comedy (7 seasons, 2 movies) and they just copy the name Sunnyvale?
This is very weak – it will never be the Australian version of TPB – Paul, you have missed the mark terribly with the naming of the Suburb and it’s a real shame as I now cannot watch your show without thinking that a large percentage of the ideas were stolen for a unique and timeless classic.
Shame.
Tony Bee
18 Feb 11
1:45 pm
The ACA report on this show was very long and confusing. They appeared to suggest it was shameful stereotyping on one hand, but then went out of their way to prove the show’s accuracy by interviewing Mt Druitt bogans (who all thought the show was hilarious). I think “Westies” would be a better name for it.
primerealestate
18 Feb 11
3:14 pm
So what did all the detractors of this think of Kath and Kim?
Wasn’t that a show that revolved around Bogans? All this is doing is giving the lower end socio economic Bogans their fair share of screen time outside of ACA, TT and the Magistrates court.
We all know good comedy is based on some level of fact in some way. Exagerated maybe.. far from the truth? probably not.
Charlie
18 Feb 11
3:32 pm
Awesome, I’ll be watching. Best promo 9 has done all year! Rescue Special Ops eat your heart out!
Julie
18 Feb 11
7:40 pm
Sounds like my cup of tea! Looking forward to the first episode!
Dan
19 Feb 11
11:17 am
Looks like a ripper. Can’t wait!
Tradie
20 Feb 11
9:49 pm
Classic!
The only people who will disslike this will be the snobby city folks who have their heads jammed fair up their a*%es.
Don’t like it ?…go watch friends & stay the heck out of Sunnyvale brah…LOL
flesh peddler
21 Feb 11
2:11 pm
it’s all been said above except for one point
we should embrace every Australian made show on our channels. there aren’t enough of them to keep the industry going. Paul Fenech’s comedy may not be to all tastes but it beats endless reruns of Charlie Sheen and Jennifer Aniston. He has had shows on TV for pretty much the last ten years, all of them employing Aussies across the board.
keeping actors, actresses, cameramen, directors etc in work allows us as an industry to have a greater choice of talent to employ in our commercials and marketing activity.
Hopefully this show finds an audience
disclaimer – my sister in law is an actress and is on this show & trailer.
lil
21 Feb 11
4:44 pm
I think Tradie has it a little wrong… People living in housing that aren’t the lower class housos may not like it either… We don’t want to be tarred with the same brush but we unfortunately will no matter what we do…
nomox
21 Feb 11
8:29 pm
just have a laugh people, it’s easy!
John
22 Feb 11
3:03 pm
Good shit,
Housos are mostly fucking losers and it is good to see the piss taken out of them and let good honest tax paying workers get an idea of the type of shit that is out there that there taxes get wasted on
lil
22 Feb 11
3:22 pm
There are a lot of housing department residents that are tax payers :S and many others cant work due to disabilities… there are also the scummy residents but they aren’t the majority but unfortunately many people stereotype people in housing and think the minority are the majority… This isn’t the case and it is the reason why people are taking offense to it.
Jamie Stephens
1 Mar 11
12:24 am
Not to Bad….. Reminds me off a few suburbs in Perth, bring it on
HARRY HOUSO
2 Mar 11
4:27 pm
ACA is so used to attempting to scrape the bottom of the barrell for content, that it has walked straight into this one! ha, ha! The joke is on ACA this time. Ye see, Fenech and Co are not attempting to insult anyone. Rather, they are trying to give the best Country in the world a reason to lighten up and have a laugh!
As SBS and Mr Fenech would understand, there is no such thing as “bad” publicity… In actual fact, the producers of housos would be warranted to be at least mildly excited about ACA’s little advertisment/gift relating to this new cracker of a series. Further, any regular ACA viewer worth his/salts, or, with any amount of open-mindedness and inteelect, will surely embrace the SBS series when it arrives. Let’s face it, whether we are “housos” or not is not the point. What counts, is that we are all Australians and are quite comfortable with taking the piss out of ourselves for a laugh…and…heaven knows we could all do with a good chuckle from time to time. Particularly if the content is something we can all relate to. ACA, stop believing that your audience can be led like sheep every day of the week. The truth will become apparent as soon as Housos hits the air and SBS’s rating fly….Happy viewing AUSTRALIA ! Looking forward to the laughs !! ….or…. of course, you could just continue to be depressed by what ACA portrait, night after bloody night ! How much force feeding can one man/woman cope with ?? ….GO HOUSOS !!!
PAB
3 Mar 11
4:22 pm
Nine have zero idea about comedy….ACA is their best attemp at comedy…do they really have nothing better to air!!! Seriously!!!
Lachy Brown
5 Mar 11
11:03 pm
Enjoyed Pizza and Swift & Shift Couriers, the latter being a program that appealed to different generations. My grandfather loved Swift and Shift – in fact anyone whose been in the workplace, even white collar people, can relate to the show. The ACA is hypocritical to take a swipe at Housos, but hopefully Pauly and SBS benefit from the publicity. One of the commenters is spot on when they say that Pauly’s shows have provided work for Australian actors for 10 years now. Yes the humour can be un PC – but being PC is overrated…Anglos, Indians, Greeks, Chinese, Italians, Kiwi’s, Lebanese, Coconuts, obese people, vain people etc all get a serve in some way. The shows are representative of the “cultural microcosm” that is Sydney.
The claim people buy on price is a myth, and in the latest in a series about consumer psychology Ashton Bishop and Gary Wilkinson look at how retailers can make the most of this.
Consumers don’t make rational decisions based on price and marketers need to stop pretending they do.
There is a common refrain amongst marketers in some categories that consumers buy on price. What nonsense. Price by itself is meaningless, and please slap the next marketer who trots out that excuse for why they are losing in their category.
Amid the media storm around the public broadcaster Michelle Grattan, in this crosspost from the Conversation argues the ABC's critics are on a crusade.
With a burgeoning number of review sites and astroturfing appearing online, Miki Clarke looks at how brands can make sure genuine reviewers get cut-through in search.
As children we’re told if we don’t have anything nice to say, don’t say anything at all. But in this social media world in which we now live, the opposite seems to apply.
We have witnessed exponential growth in search terms with review suffixes, not only in Australia but in the US and UK as well. This is not surprising in the land of electronics, travel accommodation and restaurants, but it is also happening for online dating sites and even dog food.
It has been a month since the News of the World phone hacking trial started in London and in this cross-posting from The Conversation UK director of undergraduate studies for journalism at Cardiff University John Jewell looks at what has come out so far.
When Justice John Saunders opened what has been called the “trial of the century” he told the jury: “In a way, not only are the defendants on trial, but British justice is on trial.”
To say the defendants in the case are prominent in the world of journalism would be an understatement of gigantic proportions.
As more brands look to storytelling and content channels like blogs to get their messages across Lorraine Murphy says they should look to work with bloggers for the best results. “Sponsorship” suggests whacking a logo on some content (be that an event, a TV show or a blog post) and that’s the extent of the relationship between the owner of the content and the brand in question. The days of brands badging a logo and call-to-action on a blog post are gone. The space has moved on and successful content now calls for a co-creation approach with bloggers.
Amid the masses of journalism redundancies La Trobe University associate professor Lawrie Zion, looks at the question of what happens to those who take redundancy.
You’ve probably heard the news: the Australian media is experiencing the most serious contraction in its history.
Dear Chris,
Our agency recently lost a client or two and I was given the difficult choice of taking a demotion or leaving the agency. I opted for the former but am struggling to adjust to my lesser position. Any tips on how to take the step down gracefully?
For the last year, we've been publishing a weekly tablet app. Mumbrella and Encore content director Tim Burrowes explains why today's will be the last.
The thing about failure is that people don’t usually like talking about it.
Indeed, I’m feeling somewhat rueful writing this.
But having shared the story of our journey with Encore so far, you’re entitled to hear about the bits that don’t work too.
With a string of Aussie TV formats being remade overseas, Brooke Hemphill finds out how local production companies can get in on the act and whether there’s actually any money to be made in a feature that first appeared in Encore.
When Joe Connor and Renegade Films began shopping the concept for a quirky TV series about a talking dog around Australian networks, they were met with blank stares. Based on a short made for the Tropfest film competition titled Wilfred, the idea failed to generate much support. Connor says: “Everyone said it would never be anything more than a short film.”
With Netflix tipped to launch in Australia in 2014, Professor David Marshall from Deakin University looks at what this might mean for the Australian TV market and consumers.
Australians rejoice: Netflix is rethinking its avoidance of Australia, according to media reports, and could launch here as soon as next year.
What is native advertising? In a feature that first appeared in Encore, Miranda Ward cuts through the confusion to nail down a definition for the latest trend taking online by storm.
When online publisher The Sound Alliance hired what it claimed to be “Australia’s first native advertising editor” in September this year, it marked a turning point for an emerging form of advertising that still baffles many in the industry.
The next few years will see clients look to aggressively leverage the big data wave that is washing over all areas of business says Chris Walton, who argues the changes will see some prosper, others disappear and new data savvy entrants arrive in the market.
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Comments
17 Feb 11
3:54 pm
I’m interested to see how SBS segregates government funding and commercial revenue… and why it thinks such separation is necessary in Houso’s case.
17 Feb 11
3:55 pm
Good on SBS for doing this show. Looking forward to it.
17 Feb 11
3:56 pm
looks funny, channel Nine might want to get Ben Elton to have a look
17 Feb 11
4:01 pm
Oh I thought this was a documentary.
17 Feb 11
4:05 pm
Tim: I assume SBS separates money by imaginary means, as we all do since money is pretty much imaginary in the first place. And the reason they think it’s necessary is precisely because they anticipate this kind of attack from the likes of ACA.
17 Feb 11
4:09 pm
Another reason to watch SBS. I wondered where Jabba went.
17 Feb 11
4:10 pm
I think ACA is nine’s most consistent comedy show. And they regularly use bogans and ferals as fodder too. Their taste in comedy with Hey Hey, LFPE and Two and a half men does not qualify them to comment on anything comedy.
17 Feb 11
4:24 pm
Look like a bloody ripper mate!
17 Feb 11
4:25 pm
Looks annoying
17 Feb 11
4:26 pm
Housos surely?
What’s with the apostrophe
17 Feb 11
4:27 pm
I must say, I’m most distressed by the apostrophe in Houso’s – what exactly does the Houso own? As for ACA, they’ve no doubt been watching 9 comedies for years and don’t realise that you can make these types of shows out of doors.
17 Feb 11
4:33 pm
Wow what a surprise, another chauvanistic, stereotypical piece of ‘comedy’ from these guys. Cheaper than last night’s $6 pizza and will probably leave you with just as much indigestion. Yuck. Disappointing to see that SBS is wasting their money on this when elsewhere Australian content is always struggling to get funding. Welcome back to the 1970′s, ‘now come on girls get your #its out while we all crack a tinny’. No thanks.
17 Feb 11
4:44 pm
That should go to air instead of ACA boring people they are Houso forever. It’s just Aussies laughing at Aussies and making a statement leave em alone
17 Feb 11
4:54 pm
I’ll be interested to see SBS’s social media approach for this one. Facebook fan page up to 2,156 – might be some interestng characters hanging around on Twitter you might think. Imagine the Twitpics….
As for ACA, well they wouldn’t demonise ordinary battlers, just individual tradies.
http://aca.ninemsn.com.au/article.aspx?id=8211508
In a funny way, you hope that some people will take Houso’s more seriously than they do ACA. Sadly that won’t be the case. They seem to think ACA is broadcasting reality!
17 Feb 11
4:58 pm
Interesting!
17 Feb 11
5:00 pm
If it wasn’t for government funding the subject and concept wouldn’t exist!!! Give us tax payers a break, we can’t pay for everything…
17 Feb 11
5:00 pm
NotHappyJan – c’mon, smile pussycat.
17 Feb 11
5:08 pm
Nothing like a good old bit of free publicity from your competition.
17 Feb 11
5:24 pm
So looking forward to having a laugh when it airs, go Pauly and mates!!
in these times of uncertainty and BS political correctness, theres a fair bit of cotton wool wrapping going on.
Judging by the teasers, this show looks to be just the medicine needed to get the weight off the shoulders after a hard day and just Laugh!
good luck guys
17 Feb 11
5:34 pm
Nine should buy this to replace Ben Elton!
17 Feb 11
6:51 pm
so its ok when he was taking the piss out of wogs? if you dont like it dont watch it simple
17 Feb 11
6:54 pm
did Paul Fenech just copy the idea from the Canadian show trailer park boys? I mean, its sounds like the exact same premise. Even the name of the suburb in housos ‘Sunnyvale’ shares the name of the ‘Sunnyvale Trailer park’ . Anyway well when i was a teen I did like Pizza, so I hope Paul can do a good job with this show as well.
17 Feb 11
8:16 pm
cant wait… PUMPED!
17 Feb 11
9:11 pm
I grew up in a housing commission suburb in outer western Sydney so I feel ok to comment . I am sure the largest audience for this show will be these same areas .
Aussies have always been able laugh at them selves , think back to “they’re a weird mob ” , early Paul Hogan sketches , Kylie Mole , ect..ect..ect….
No doubt the like of ACA will take issue with the show as there is little else around to report on apparently …..Maybe they should look at The 7:30 report to understand what reporting is …I think they will just follow the Aussie tradition of laughing at them selves as they mimic “Frontline”.
17 Feb 11
9:14 pm
I love aca. It’s ok to have a go at dole bludgers and pension scammers when you are being hateful and vindictive. The minute someone wants to parody this lifestyle in a manner that bogans and some somewhat unsnobby and open minded people with a high iq and an interest in making life not so serious by breaking the mould of mediocrity that is network produced comedy. Good luck to them. The reason for private funding is because of John ” please don’t make fun of me” Howard. He caused a stink about pizza. This type of show is a clear parody on stereotypes and chauvinism. I don’t think sex all over the city was a parody on anything. It just made being promiscuous glamorous. The promiscuity shown in the shorts for this are anything but. If we can learn to laugh at one another and with one another racism and class demography may become something of the past. A chaser affair knew the agenda.
17 Feb 11
9:23 pm
good see some humour about Australian life in the suburbs its actually probably worst than depicted keep up the good work boys……
17 Feb 11
9:24 pm
Pkd you’ve hit the nail on the head. ACA is definitely 9′s best comedy show although Houso’s looks very promising, the trailer is absolutely hilarious. I reckon this will be Oz’s answer to UK’s Shameless and NZ’s Outrageous Fortune. Can’t wait, good on you SBS!
17 Feb 11
9:35 pm
Looks bloody funny. Hope it’s on soon. NoSenseofHumorJan? Your not Germain Greer incognito ?
17 Feb 11
9:39 pm
@NothappyJan So you must live a closed closet with tooth fairies and Black and White 1950′s movies. I could show you a million FB pages and nearly every person I know around my town Kanwal with some simular personalities. Sure it is highly exaggerated but OMG after watching the trailer I couldnt stop thinking of all my mates.
I guess you must be one of the upper class who just doesnt mingle with blue collar workers?
Good to see Aussie larrikins are still alive.
17 Feb 11
9:40 pm
I do agree with NotHappyJan that Fenech’s shows are pretty bloody terrible. When Pizza first started on SBS I thought it was quite good, before realising I’d given it too much credit and thought it was smarter than it was. Soon realised it was celebrating, not satirising, boorish behaviour.
17 Feb 11
10:00 pm
Yes, very entertaining…….not. Cringeworthy ? Definately. We should hang our collective heads in shame that these people actually exist. The part when Paul Fenech runs down the Police doing RBT- if thats humorous, you need help, and I’m not talking just psychology, but psychiatric treatment, including the drugs.
This shit wasnt funny 30 years ago when Hoges did it with Strop.
17 Feb 11
10:17 pm
Its nasty to kick people while they are down… not all people in department of housing are like this. all this show does is segregates upper class and lower class more
Disgusting, there are good and bad people everywhere…
18 Feb 11
12:29 am
Cant wait.
Looks like ACA are running out of stories. We seen the speed camera crap, the weigh loss stuff, boat people, noise complaints, bigger boobs and bras, home brands vs. Name brand stories over and over again. Forgot the coles vs. Woollies junk too!
Enjoy the show!
18 Feb 11
5:51 am
Brilliant – about time someone had a go at this demographic. Aussies are renowned for inappropriate comedy, and this is a great example. I spent time as a ‘houso’ myself as a kid, which is probably why I find it so funny. Of course it’s exaggerated, but the grain of truth really brings it to life.
18 Feb 11
10:24 am
Fuck yes.
18 Feb 11
11:14 am
To all you conservative haters of Paul Fenechs comedies, he takes a fantastic stab at society, although trashy it is fun with a little black humor chucked in where necessary. If you don’t approve because you still voted family first in the last election and life is a taboo for you please do us a favor and go bury your head in the nearest sandpit. Houso’s looks funny as fuck!
18 Feb 11
11:19 am
Finally SBS makes something worth tuning in for… the smelled death looming… nothing motivates like fear!
18 Feb 11
12:46 pm
Why did they copy the name from Trailer Park Boys? Sunnyvale?!? Are they serious? The number one Canadian comedy (7 seasons, 2 movies) and they just copy the name Sunnyvale?
This is very weak – it will never be the Australian version of TPB – Paul, you have missed the mark terribly with the naming of the Suburb and it’s a real shame as I now cannot watch your show without thinking that a large percentage of the ideas were stolen for a unique and timeless classic.
Shame.
18 Feb 11
1:45 pm
The ACA report on this show was very long and confusing. They appeared to suggest it was shameful stereotyping on one hand, but then went out of their way to prove the show’s accuracy by interviewing Mt Druitt bogans (who all thought the show was hilarious). I think “Westies” would be a better name for it.
18 Feb 11
3:14 pm
So what did all the detractors of this think of Kath and Kim?
Wasn’t that a show that revolved around Bogans? All this is doing is giving the lower end socio economic Bogans their fair share of screen time outside of ACA, TT and the Magistrates court.
We all know good comedy is based on some level of fact in some way. Exagerated maybe.. far from the truth? probably not.
18 Feb 11
3:32 pm
Awesome, I’ll be watching. Best promo 9 has done all year! Rescue Special Ops eat your heart out!
18 Feb 11
7:40 pm
Sounds like my cup of tea! Looking forward to the first episode!
19 Feb 11
11:17 am
Looks like a ripper. Can’t wait!
20 Feb 11
9:49 pm
Classic!
The only people who will disslike this will be the snobby city folks who have their heads jammed fair up their a*%es.
Don’t like it ?…go watch friends & stay the heck out of Sunnyvale brah…LOL
21 Feb 11
2:11 pm
it’s all been said above except for one point
we should embrace every Australian made show on our channels. there aren’t enough of them to keep the industry going. Paul Fenech’s comedy may not be to all tastes but it beats endless reruns of Charlie Sheen and Jennifer Aniston. He has had shows on TV for pretty much the last ten years, all of them employing Aussies across the board.
keeping actors, actresses, cameramen, directors etc in work allows us as an industry to have a greater choice of talent to employ in our commercials and marketing activity.
Hopefully this show finds an audience
disclaimer – my sister in law is an actress and is on this show & trailer.
21 Feb 11
4:44 pm
I think Tradie has it a little wrong… People living in housing that aren’t the lower class housos may not like it either… We don’t want to be tarred with the same brush but we unfortunately will no matter what we do…
21 Feb 11
8:29 pm
just have a laugh people, it’s easy!
22 Feb 11
3:03 pm
Good shit,
Housos are mostly fucking losers and it is good to see the piss taken out of them and let good honest tax paying workers get an idea of the type of shit that is out there that there taxes get wasted on
22 Feb 11
3:22 pm
There are a lot of housing department residents that are tax payers :S and many others cant work due to disabilities… there are also the scummy residents but they aren’t the majority but unfortunately many people stereotype people in housing and think the minority are the majority… This isn’t the case and it is the reason why people are taking offense to it.
1 Mar 11
12:24 am
Not to Bad….. Reminds me off a few suburbs in Perth, bring it on
2 Mar 11
4:27 pm
ACA is so used to attempting to scrape the bottom of the barrell for content, that it has walked straight into this one! ha, ha! The joke is on ACA this time. Ye see, Fenech and Co are not attempting to insult anyone. Rather, they are trying to give the best Country in the world a reason to lighten up and have a laugh!
….or…. of course, you could just continue to be depressed by what ACA portrait, night after bloody night ! How much force feeding can one man/woman cope with ?? ….GO HOUSOS !!!
As SBS and Mr Fenech would understand, there is no such thing as “bad” publicity… In actual fact, the producers of housos would be warranted to be at least mildly excited about ACA’s little advertisment/gift relating to this new cracker of a series. Further, any regular ACA viewer worth his/salts, or, with any amount of open-mindedness and inteelect, will surely embrace the SBS series when it arrives. Let’s face it, whether we are “housos” or not is not the point. What counts, is that we are all Australians and are quite comfortable with taking the piss out of ourselves for a laugh…and…heaven knows we could all do with a good chuckle from time to time. Particularly if the content is something we can all relate to. ACA, stop believing that your audience can be led like sheep every day of the week. The truth will become apparent as soon as Housos hits the air and SBS’s rating fly….Happy viewing AUSTRALIA ! Looking forward to the laughs !!
3 Mar 11
4:22 pm
Nine have zero idea about comedy….ACA is their best attemp at comedy…do they really have nothing better to air!!! Seriously!!!
5 Mar 11
11:03 pm
Enjoyed Pizza and Swift & Shift Couriers, the latter being a program that appealed to different generations. My grandfather loved Swift and Shift – in fact anyone whose been in the workplace, even white collar people, can relate to the show. The ACA is hypocritical to take a swipe at Housos, but hopefully Pauly and SBS benefit from the publicity. One of the commenters is spot on when they say that Pauly’s shows have provided work for Australian actors for 10 years now. Yes the humour can be un PC – but being PC is overrated…Anglos, Indians, Greeks, Chinese, Italians, Kiwi’s, Lebanese, Coconuts, obese people, vain people etc all get a serve in some way. The shows are representative of the “cultural microcosm” that is Sydney.