‘Straight talking, uncomplicated’ agency Bloke launches



From left: O'Rourke, Daunt and Bloore

bloke logoThree former BWM staff have launched new agency Bloke.

Creative partners  Tim Bloore and Mike O’Rourke will work with managing partner Matt Daunt.

Bloke’s foundation client is SuperIQ which deals in self managed super funds.

The agency is positioning itself around the line “deceptively simple ideas”.

O’Rourke said: “The name ‘Bloke’ reflects our philosophy that we’re straight-talking, uncomplicated and we get to a simple solution. We’re the mate who tells you what you need to hear.”

The trio are not far from their old BWM office on the second level of 44 Mountain Street in Ultimo. Bloke is on level one.


  1. Anon
    26 Jun 12
    11:31 am

  2. Beer and Tits.

  3. Girly
    26 Jun 12
    11:39 am

  4. Are there women allowed on that floor?

  5. Circling sharks
    26 Jun 12
    11:40 am

  6. Worked for Singo.

  7. Rushdie
    26 Jun 12
    12:13 pm

  8. “Uncomplicated” Is that a bit like dumb?

  9. Yobbo
    26 Jun 12
    1:08 pm

  10. Sounds like it’s in the actual BWM building. Is ‘Bloke’ a conflict agency by any chance?

  11. Righto
    26 Jun 12
    1:24 pm

  12. “..deceptively sexist idea”

  13. Richard
    26 Jun 12
    1:27 pm

  14. Jeepers, you guys have guts.

    “Uncomplicated” – you might want to think about that. We only make things more complicated so we can charge big bucks.

  15. Patrick
    26 Jun 12
    1:32 pm

  16. Maaaaate!

  17. v
    26 Jun 12
    1:41 pm

  18. What year is it? is Bob Hawke still PM? Are women even allowed to work?

  19. Malbino
    26 Jun 12
    1:42 pm

  20. Because customers are all so straight forward and simple too

  21. Garry
    26 Jun 12
    1:54 pm

  22. deceptively simple looking partners – nice idea though. I hope they only work with man-brands.

  23. JG
    26 Jun 12
    2:15 pm

  24. They just named it that so they’d get their fair share of knockers … boom tish!

  25. Ricki
    26 Jun 12
    2:16 pm

  26. Stay tuned for the announcement of my new agency…”Vagina” where each client brief will undergo a planning process called “gestation” which will conclude in the birth of all new ideas that everyone will stand around and coo at.

    The business cards are going to be amazing. Right????

  27. Adam Hodge
    26 Jun 12
    2:51 pm

  28. Congratulations on taking the big step gents! I wonder how many of the nameless knockers above have had the balls to do the same? More support for brave people within our own industry can only help us all right?

  29. PA
    26 Jun 12
    2:54 pm

  30. That’s freaking horrendous. Who are these people? Bloke? That’s embarressing for men and women.

  31. rocky ranallo
    26 Jun 12
    3:48 pm

  32. Best of luck blokes. You deserve great success.

  33. Best of Luck
    26 Jun 12
    4:48 pm

  34. Hope it goes better than my start up – Latte Sipping Dandies

  35. Anon
    26 Jun 12
    5:01 pm

  36. Stand by for my new agency launch – “Cock”. It will start off slow, building to a massive release of creative ideas before finally deflating and shrivelled up, a shadow of its former glory.

  37. Dan
    26 Jun 12
    6:14 pm

  38. Some of the best creatives in the industry today.
    Best of luck Gents.

  39. really?
    26 Jun 12
    9:11 pm

  40. is this a joke?

  41. rocky ranallo
    27 Jun 12
    8:21 am

  42. and here’s me thinking it was just a simple mash up of Bloore and Ororke.

  43. Ricki
    27 Jun 12
    11:01 am

  44. I understood that Rocky. Still doesn’t excuse the sexist positioning. And if they didn’t get that then they weren’t thinking hard enough. And people wonder why women talk about discrimination and sexism in this industry. A lot of it is from ‘blokes’ who don’t think through to how their ‘clever idea’ will come across to people who know that language and semantics are important components of communication.

  45. yawn
    28 Jun 12
    12:45 pm

  46. seriously – they call their agency ‘bloke’ and that’s somehow sexist and degrading towards women? get a grip.
    good luck guys – don’t let all the boring old haters complicate your positioning!

  47. Dave
    29 Jun 12
    11:20 am

  48. Just started an agency called DORKS. Where’s my story?