Subway uses Pavarotti to push Italian Trio sandwiches

Fast food chain Subway has launched a new campaign to promote its Italian sandwiches.

The music in the ad is based on the track Nessun Dorma popularised by Italian opera singer Luciano Pavarotti.

The agency behind the ad was Publicis Mojo Brisbane.

Comments


  1. Cognitively Dissonant
    2 Jul 12
    7:36 pm

  2. Is the Federal COurt making them say it’s not really Italian?

  3. Will
    2 Jul 12
    11:40 pm

  4. Not half as good as Carlton Draught’s slow mo ad

  5. Richard Moss
    3 Jul 12
    11:32 am

  6. Yes, the tune does seem to be, at least, inspired by the ultimate phrase of the aria Nessun Dorma.

    The opera Turandot, whence the Puccini (Alfano?) aria originates, is in fact a Chinese saga, and a rather gruesome and very sad story at that.

    Prince Calaf’s aria Nessun Dorma (Nobody sleeps) has nothing to do with sandwiches, or food, or football, and was sung, recorded and made famous by a long line of tenors, long before the three well known ones of this age; one of whom is dead, one who no longer sings and the remaining old man has gone baritone.

    Oh well, at least it’s given di Capua’s ” O sole Mio” and
    Rossini’s “Largo al factotum” a well earned rest.

  7. the other guy
    3 Jul 12
    12:42 pm

  8. great idea to associate Subway with a fat opera singer – at least it represents the reality of how you’ll look if you eat their subs all the time…….no false advertising claims on this one.

  9. dude!
    3 Jul 12
    2:04 pm

  10. c’mon! that’s the carlton draught slo mo ad without the slo mo bit!