Subway uses Pavarotti to push Italian Trio sandwiches
Fast food chain Subway has launched a new campaign to promote its Italian sandwiches.
The music in the ad is based on the track Nessun Dorma popularised by Italian opera singer Luciano Pavarotti.
The agency behind the ad was Publicis Mojo Brisbane.
Is the Federal COurt making them say it’s not really Italian?
User ID not verified.
Not half as good as Carlton Draught’s slow mo ad
User ID not verified.
Yes, the tune does seem to be, at least, inspired by the ultimate phrase of the aria Nessun Dorma.
The opera Turandot, whence the Puccini (Alfano?) aria originates, is in fact a Chinese saga, and a rather gruesome and very sad story at that.
Prince Calaf’s aria Nessun Dorma (Nobody sleeps) has nothing to do with sandwiches, or food, or football, and was sung, recorded and made famous by a long line of tenors, long before the three well known ones of this age; one of whom is dead, one who no longer sings and the remaining old man has gone baritone.
Oh well, at least it’s given di Capua’s ” O sole Mio” and
Rossini’s “Largo al factotum” a well earned rest.
User ID not verified.
great idea to associate Subway with a fat opera singer – at least it represents the reality of how you’ll look if you eat their subs all the time…….no false advertising claims on this one.
User ID not verified.
c’mon! that’s the carlton draught slo mo ad without the slo mo bit!
User ID not verified.