A new campaign has launched to promote the AFL finals.
The campaign is fronted by Aussie rocker Tim Rogers, a well known North Melbourne fan.
The agency behind the ad was GPY&R Melbourne.
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isn’t this a bit similar to the Foxtel NRL ads a few years ago with Brendan Cowell etc
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Very similar tone. I reckon they might have been doing a bit of youtubing. The AFL are taking their push into Greater Western Sydney seriously using a boy from Castle Hill to front their finals ads…
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I think you will find he is from Kalgoorlie Rob. Just high schooled in Castle Hill.
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Not convinced with this, I know exactly who Tim Rogers is, and loved his work with You Am I, but I asked my unlce if he knew who he was (he’s 58) and I asked my son (who is 17) and neither did. I then asked 2 of my staff just then (early and mid 20) and neither of them knew. All Footy minded people, so the connection with him and AFL is clearly not strong (I already knew he is a very pasionate North Melbourne supporter, but you cant help bad taste), so not sure what strategy AFL are going for?
Stand to be corrected, just my thoughts.
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Spurs!
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The AFL has used him before, and he is well known as a passionate football supporter in Melbourne (Go the Kanags!!). I think it does work, because the fact he is a ‘celebrity’ isn’t the point, but someone that gets excited by footy in September.
By the way Bucks, it should be ‘love his work in You Am I’, as they are still going!!
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Agree with @David, I think the appeal here is that those who don’t recognise him just see an ‘everyman’ who delivers a pretty decent performance about the excitement that finals brings…
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Massive AFL fan, who is genuinely excited his team will play finals. Well done for focusing on the fans, and not Tina Turner et al.
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