Coca-Cola’s ‘Pool Boy’ ad to run locally in Australia
A Coca-Cola ad with a stand-off between a brother and sister for the Pool Boy will run live in the Australian market over the weekend for the first time.
Launched in the US last month, ‘Pool Boy’ went viral and has been viewed nearly 3.9m times on YouTube since March 2.
The ad tells the story of sibling rivalry over the family ‘pool boy’, with a brother and sister racing each other to offer him a bottle of Coca-Cola.
As they race outside, they found their mum has already given the pool boy a bottle.
https://youtu.be/wWBQP-bxfX0
Lisa Winn, marketing director at Coca-Cola South Pacific said she was “thrilled” to launch ‘Pool Boy’ in Australia.
“As a brand we are constantly looking for ways to keep our work fresh, exciting and engaging to our consumers. We do this by tapping into everyday moments and telling universal stories that connect with our consumers around the world.
“We are confident ‘Pool Boy’ will resonate well with Australians, building on the success it has had since its launch in other markets.”
The campaign will run from May 7.
- Credits:
- Creative Directors: Sebastian Wilhelm, Maxi Anselmo & Pablo Minces
- Art Director: Maxi Anselmo
- Director of Photography: Jose Luis Garcia
- Production House: Landia
- Director: Andy Fogwill
I now order a Coke instead of Coopers.
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Was that a cabana in “Pool Boy’s” pocket or was he just glad to see the mum with the Coke botte?
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