Jacobs Creek launches campaign with cricketer Brett Lee via Clemenger Group

Australian wine brand, Jacob’s Creek, has today launched a new campaign to “Call Stumps on Beer” – encouraging Australians to switch their usual beer drinking habits and try a glass of Jacob’s Creek wine.

The campaign fronted by former Australian international cricketer and fast bowler Brett Lee includes vision of the cricket legend rolling over full cans of beer whilst on the back of grass pitch roller, and recommending some of his favourite Jacob’s Creek wines to try this Summer.

Pernod Ricard Winemakers global marketing director, Eric Thomson, said: “As cricket season gets into full swing, the campaign creates a chance to encourage Aussies to switch to trying award-winning Jacob’s Creek wines whilst watching a great Australian sport. The campaign comes off the back of Jacob’s Creek becoming Official Wine Partner for the International Cricket Council (ICC) until the end of 2023, with the next major tournament, the ICC Women’s Cricket World Cup 2022, taking place in New Zealand this March.”

Lee said of the campaign: “Whilst I support having a cold beer whilst watching the cricket, when you’re ready to switch nothing beats a beautiful glass of Australian wine. Jacob’s Creek has something for every taste. It’s time to Call Stumps on Beer, friends!”

“My love of wine comes from when I used to play Test series and following the Adelaide Test, if we won, we’d go wine tasting in the Barossa Valley. Jacob’s Creek has an amazing heritage and strives for consistent quality in their winemaking. I love to share a glass of wine with family and friends whether it be watching a game, celebrating a milestone, the end of a hard week or simply stopping and enjoying the moment.

Australia hosts the ICC Men’s T20 World Cup for the first time this year between 16 October to 13 November, 2022, following on from a record-breaking women’s event in 2020 held at the MCG on International Women’s Day.

Credits:

Client: Pernod Ricard Winemakers
Agency: Clemenger Group
Media: Initiative
PR: Liquid Ideas
Calling Stumps on Beer campaign creation: FLARE

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

topics Brett Lee Call Stumps on Beer Clemenger Group Eric Thomson Flare International Cricket Council jacob's Creek Official Wine Partner Pernod Ricard Winemakers

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