F.Y.I.

Acumen Republic wins IT company Ultra Serve business

Acumen Republic has been appointed as the Australian communications agency for IT company Ultra Serve.   

The announcement:

September 2, 2011 –

Ultra Serve, a leading Australian Hosting and Managed Service Provider today announced it has appointed Acumen Republic as its Australian communications agency.

Acumen Republic will manage Ultra Serve’s brand reputation program including thought leadership, analyst engagement and media relations across the relevant mainstream and vertical publications.

Samuel Yeats, CEO, Ultra Serve, said Acumen Republic stood out in the competitive pitch.

“This appointment is part of Ultra Serve’s commitment to its customers and the Australian market,” said Samuel Yeats, CEO, Ultra Serve. “With Acumen on board, we look forward to engaging further in the cloud discussion with customers, industry and media, in parallel to growing the profile and awareness of our brand in this market.”

The appointment by Ultra Serve marks a significant win for Acumen Republic – a nimble newcomer to the Australian PR market that recently appointed Myrna Van Pelt as General Manager of its Sydney operations.

“We’re thrilled to be commencing a partnership with such an innovative and forward-looking challenger brand,” said Myrna van Pelt, General Manager, Acumen Republic Sydney. “It is exciting to be given the opportunity to partner with Ultra Serve at this stage of its growth, alongside the continued strong migration to, and adoption of, cloud services in Australia.”

Acumen Republic is a trans-Tasman company headquartered in New Zealand with a team on the ground in Australia, backed by the expertise of its 40-strong PR consultant team in Auckland and Wellington.

Source: Acumen Republic press release

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