Ad Wrap: KFC ‘sorry, not sorry’; Red Rooster starts home delivery; Maccas all day brekkie

As summer approaches and people’s attention shifts from the kitchen to easier ways to feed the family, Mumbrella looks over some of the latest fast food campaigns to hit the streets.

kfc-hawaiian-doubleKFC’s chicken Hawaiian Double is a fast food feast not for the faint-hearted with the fixings sandwiched between two chicken breasts in place of a bun. The chicken chain has taken the indulgent, messy burger and placed it in the hands of a regular bloke strolling nonchalantly through an opulent hotel with the tagline: “Sorry, Not Sorry”.

McDonald’s is busy promoting the new freedom of its all day breakfasts, this time suggesting hotcakes for lunch might be the sign of a wise business intellect.


Oporto’s Portuguese flame grilled chickens are shown off in all their glory as the chain celebrates the heritage of the recipe through this latest campaign showing step-by-step how it has become a Portuguese obsession.

Red Rooster has entered the home delivery wars dominated by the pizza chains with an ad showing off how a couple of clicks on a phone app can deliver mum from the drudgery of cooking the evening meal with the “home cooked taste” delivered right to her door. “Red Rooster. Deliciousness Delivered”.

Another shows dad being very smug in the bath:

Host is the brand’s creative agency of record while Bohemia handles the media.


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