AdUnion launches TV attribution platform with precise ‘cost-per-sale’ metric
Melbourne-based advertising agency AdUnion is aiming to simplify the process of measuring the effectiveness of TV ads via a new TV attribution platform for advertisers.
Mumbrella can reveal the platform will provide advertisers with a clearer cost-per-sale metric for high-impact and high-value Connected TV (CTV) buying.
Connected TV and BVOD have developed into hot topics within the television advertising space, but there continues to be disagreement over media strategies, with buyers reluctant to take more of the pie away from tried and test linear TV advertising.
