Advertised roles in ad and media sector up 102%, finds Seek

November saw a second consecutive month of record-breaking job ad numbers, with 1.1% more ads than in October, according to the latest Seek Employment Report.

Marketing and communications jobs advertised saw a 69.1% increase in the 12 month period, while advertising, arts and media jobs reported a staggering 102.2% increase.

When compared to November 2020, which recorded job ads at pre-pandemic levels for the first time that year, job ads have grown 50% y-o-y and 51.8% compared to November 2019.

Kendra Banks, managing director, Seek ANZ, said: “Even a nominal 1.1% increase in job ads speaks volumes about the state of the market, with the lead-up to Christmas traditionally a time where businesses scale back on talent hiring. Instead we had more job ads on our site than ever before.

“While not all states and territories experienced an increase in job ads from October to November, demand across the nation remains higher than pre-pandemic levels.”

National SEEK Job Ad percentage change by industry (November 2021 vs November 2020).

National Seek Job Ad percentage change by industry (Nov 2021 vs Nov 2020)

Mumbrella ran a poll in October asking “Is adland in the midst of a deep talent shortage that has been many years in the making?”

It resulted in an overwhelming 82.75% of respondents agreeing that it is.

Of the other results, 11.01% said they were unsure, 2.75% said there was no talent shortage, this was just a pandemic or short-term issue, and 3.67% wondered what I was on about as they had no idea of any talent shortage or talk of a talent shortage.

Mumbrella published two other stories discussing the current talent challenges. The IAB released new data on the subject, while Pedestrian Group CEO Matt Rowley suggested there will be more change to come soon as a result of what is being called The Great Resignation.

Seek Employment Report

Source: Seek Employment Report

Applications per job ad continued to decline this month, down 9.4% on October, demonstrating that while hirers are bucking the usual Christmas slowdown trend, talent may be holding off until the new year.

Banks said: “We are also still seeing interest from candidates monitoring the market, indicated by traffic volume to the site remaining steady month to month, however applications per job ad are low and decreasing, which is not unusual for this time of year as people tend to halt their transition aspirations leading into Christmas.

“The new year traditionally brings an uplift in candidates applying for new jobs and with SEEK research showing that 31% of Australians are looking to change jobs in the next six months, we would expect to see an increase in applications in early 2022.”

The latest Roy Morgan employment series data shows that 1.33 million Australians (9.2% of the workforce) were unemployed in November, up 10,000 on October.

The number of people looking for full-time work rose by 111,000 to 582,000; those looking for part-time work fell by 101,000 to 748,000.

Some 1.21 million Australians (8.3% of the workforce) were under-employed – working part-time but looking for more work, a decrease of 21,000 (down 0.3% points) on October. In total, 2.54 million Australians (17.5% of the workforce) were either unemployed or under-employed in November, a small decrease of 11,000 on October.

Meanwhile, employment increased by 168,000 to 13,187,000 in November, with full-time employment increasing by 51,000 to 8,789,000, its highest since June 2021. Part-time employment was up by 117,000 to 4,398,000. Roy Morgan’s unemployment figure of 9.2% for November is 4% points higher than the current ABS estimate for October 2021 of 5.2%.


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