Former Jack Morton director, Adam Mortimer, joins Aesthetic as strategy head

Brand experience agency Aesthetic has appointed Adam Mortimer as strategy and development director following six months of consultant work.


Mortimer: strategy and development director at Aesthetic

Mortimer has held director roles at agencies including Dig & Fish and Think OTS and was one of the founding leaders of Jack Morton Worldwide.

Across his career, Mortimer has worked with clients including Qantas, L’Oreal, Red Bull, Australian Grand Prix, Rolex and Lacoste as well as government departments.

Mortimer said Aesthetic was “no exception” to the industry pioneers he has worked with before.

“We know it’s a complex undertaking for brands thinking seriously about creating value,” Mortimer said.

“Growing emphasis and investment in brand experiences are the pillars of value creation and require new ways of thinking and doing.

“Insights reveal it’s time for a new perspective beyond the narrow confines of the tactical and the single channel – our focus is on understanding unique business drivers and aligning strategic ideas to our ‘point in time’ approach to people that excites.”

Darren Natale, managing director at Aesthetic, said Mortimer will bring vast experience and insight to working with clients and “evolve Aesthetic’s competencies and relevance in the industry”.


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