Ambra: Killer video, fatally wounded execution
It’s funny how sometimes you can come across the best idea in the world, and it’s ruined by the final 5% of execution.
That’s the situation in the case of Ambra underwear’s dark new film, which we wrote about a little earlier today.
(Spoiler alert: watch the video before you continue reading…)
Interesting, I wonder how peer to peer communication that is encouraged by a commercial intent is dealt with under the Spam Act.
Personally not a big fan of the ad anyway, but such an obvious with the preview.
hmm – it smells like spam to me – anyone who wants 4 of my friends’ emails is going to be told where to go – and not in a nice, “that’s the way to the zoo” way.
First Post.
I just thought it was a pretty boring video.
One word.
Lame.
Technically it’s not spam if the email comes from the entrant and not the company. The Buenos Aires bound staffer would probably know if the data capture client just fires off the email to those 4 friends without storing any of the other contact details. The permit office should have checked the rest of the entry mechanics to ensure they are compliant. So hopefully it’s all legit even if not the best way to do it
Another failure by a company that doesn’t understand social media and is trying to up on the bandwagon of viral marketing without knowing the target audience that’s likely to help by passing it on.
I think this ad is a massive failure. It’s boring, unimaginative and I wouldn’t pass it on to anyone, even for the chance to win some undies.
It doesn’t really promote the product to me either. I have absolutely no desire to buy anything in the ad. It’s not sexy, it’s not even very nice looking. The acting is bad and the product is unappealing.
Yeah, I liked the technical level on the video – it looks pretty enough – but it certainly didn’t surprise or entertain me. I guess I’m not the target market though – not because I’m a man but because my butt already looks amazing.
It might not breach the Spam Act but it certainly harkens back to people who pass on chain emails or ask you to fill out quizzes on Facebook. I say harkens back as anyone who does this to me get’s blocked, and anyone who sends me the Ambra add would be too.
Smells like a ‘greedy’ client who wants an instant mailing list, who isn’t willing to spend the time building a quality list of their own via marketing campaigns that have integrity and creativity. Good one Tim for prompting the advertiser to change the competition rules.
Campaign #fail.
I’m surprised nobody else has mentioned this because the thing that stood out most about this ad to me was SHE SAID NO! And he got out of the car and started touching her anyway, which she allowed. Wake up, Ambra, it’s not cool to reinforce the idea that when a woman says no, she really means yes.