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ARN signs The Circle’s Chrissie Swan and Yumi Stynes for new Mix show 3pm Pick-Up

ARN’s Mix Network has signed The Circle’s Chrissie Swan and Yumi Stynes to host a new national show called 3pm Pick-Up, aimed at women in the 25 to 44 age demographic.

Kmart has signed on as major sponsor of the show which will be broadcast for an hour on weekdays in Sydney, Melbourne, Brisbane, Adelaide and Canberra.   

“Women are constantly being pulled from pillar to post by the day’s demands. Our new show focuses on women – it’s not about dishing out parenting tips and being all mumsy, we understand that these women are more than just mums. It’s something just for them – it’s pure fun, good girl banter and songs you can sing along to,” Swan said.

The new show will see the introduction of Smart Shopper – a segment which sees listeners review a product each week.

ARN marketing executive Chris Phillips told Mumbrella: “Smart Shopper is a concept that’s designed to get real Australian women and mums talking about brands. We will be recruiting smart shoppers off the 3pm Pick-Up website who will review one product a week by blogging about it on the website. The production team will then put together a content piece from the blogs.”

He added: “Smart shopper is a commercial property, but we will show requisite light and shade in the segment based on the feedback of each week’s shoppers”

The show goes to air on Monday September 5.

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