ARN’s Neuro Lab investigates power of radio engagement for advertisers
Australian Radio Network’s Neuro Lab has finally released its first piece of research: a study into how the brain processes radio, podcasting and music streaming as fundamentally different products.
ARN’s Sound You Can See research used neuroscience to demonstrate the power of audio, reinforcing that the aforementioned products can offer advertisers a range of opportunities to promote brands across each medium.
The research measured attention, engagement, attitude, and memory by mapping brain activity of people engaging with both audio content and advertising.
