Aussie digital ad market remains buoyant in Q1 with $2.88bn in spend

The digital advertising market in Australia grew significantly in the March quarter, with figures from IAB Australia showing year-on-year growth to $2.883 billion.

That year-on-year increase comes as all categories: search and directories, general display and classifieds each had double-digit growth in the quarter. However, the figure is  slightly below the December 2020 which saw spend reach $2.94 billion.

Search and directories were up 26.5%, while general display increased by 28.9% and classifieds went up 18.5%.