Australia is the ‘best gift shop in the world’ in latest TA campaign

November 5, 2021 8:16

Tourism Australia has launched the latest iteration of its ‘Holiday Here this Year’ campaign, with Andy Lee joining his comedy partner Hamish Blake and Zoe Foster-Blake, titled ‘The Gift of Travel’ via M&C Saatchi Sydney.

The campaign shows Blake and Foster-Blake trying to decide what to gift Lee for the holidays, and features other well-known Australian talent.

The 60-second spot shows Blake and Foster-Blake sharing a meal at The Glenmore with the Sydney Opera House in the background, before contacting various Australian celebrities, including Matt Wright, Johnathan Thurston, Hannah Gadsby, Hugh Sheridan, and Elli Beer. The spot ends with Lee jumping out of a plane and Blake saying the line: “We really are living in the best gift shop in the world: Australia”.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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