Australian advertising growth slower than global average

Nathan Jolly

May 30, 2024 9:04

Advertising spend is forecast to grow by 5% globally this year, but Australia is slipping behind other countries, despite returning to growth.

This is according to dentsu’s Global Ad Spend Forecasts, which covers 56 markets across the Americas, AsiaPacific, and Europe, Middle East and Africa.

Australian ad spend is forecast to grow by 1.8% in 2024 to reach A$19.7 billion. While this is a welcome return to growth, after dropping 0.8% last year, it pales in comparison with the other leading advertising nations.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.