Australian travel & tourism industry ups ad spend by 103% post-lockdowns, finds Pathmatics

November 8, 2021 10:15

New data has revealed that brands in the hospitality and aviation sectors are spending big on digital ads since the reopening of Australia.

Between the period of 3 October, 2021 to 30 October, 2021 (the week prior to and after NSW’s “Freedom Day”) digital marketing intelligence platform, Pathmatics found ad spend for travel and tourism, including companies such as Airbnb, Tourism and Events Queensland and Booking.com, increased by 103%.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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