Avid Collective launches enhanced booking platform for native content campaigns
Avid Collective has announced the launch of its Avid Platform 2.0, with a suite of new tools aimed at making it easier for brands to book native content campaigns across 140 Australian publishers.
The refreshed platform is built off the back of the revolutionary Avid Native launched last year, which allowed advertisers to book campaigns at scale, with digital publications such as Junkee, The Daily Mail Australia, We Are Explorers, and Gourmet Traveller.
“Brands are constantly looking for ways to better engage audiences, and with the release of Platform 2.0, we’re poised to help them do it more effectively than ever before,” explained Luke Spano, managing director at Avid Collective.
“We’ve unlocked native content at scale with some of the most influential publishers in the country, and we believe this will be a major step in changing the advertising landscape.
“Marketers and agencies have already driven strong outcomes using our ‘1.0’ platform offering, which is why we’re excited to launch Platform 2.0. It will change the industry’s perspective on the opportunity that native content provides to brands.”
Avid Platform 2.0 now features the following tools:
- Campaign Planner: Plan powerful native content campaigns leveraging 550+ products from 140+ publishers, as easily as online shopping, and build customisable media plans in under 10 minutes
- Campaign Workflows: New sophisticated campaign management tool that handles each step of the campaign process, making it simpler than ever to run campaigns
- Automated Campaign Timelines: Keeping campaign timelines on track by having defined required actions and deadlines at every step of the campaign
- Dynamic To- Dos: Never miss a next step with to-dos for each stakeholder within the campaign
- In-Line Content Editor & Workflows: A new way to collaborate during content production with review, feedback, and suggestions functionality to make working with content at scale easy
- Integrated Live Reporting Dashboards: A transparent, unified interface across multiple sources that provides greater visibility and better optimisations
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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A wide cast of arbitrary branded content does not equate to quality content nor engaging branded content. This company looks a lot like a modern day version of King Content. Lets see if Isentia comes knocking – only time and time poor marketing managers will tell.
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