Avid Collective launches enhanced booking platform for native content campaigns

Nathan Jolly

September 19, 2023 9:57

Avid Collective has announced the launch of its Avid Platform 2.0, with a suite of new tools aimed at making it easier for brands to book native content campaigns across 140 Australian publishers.

The refreshed platform is built off the back of the revolutionary Avid Native launched last year, which allowed advertisers to book campaigns at scale, with digital publications such as Junkee, The Daily Mail Australia, We Are Explorers, and Gourmet Traveller.

“Brands are constantly looking for ways to better engage audiences, and with the release of Platform 2.0, we’re poised to help them do it more effectively than ever before,” explained Luke Spano, managing director at Avid Collective.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

Topics

Avid Collective Luke Spano

1 COMMENTS

King Content V2? 19 Sep 23

A wide cast of arbitrary branded content does not equate to quality content nor engaging branded content. This company looks a lot like a modern day version of King Content. Lets see if Isentia comes knocking – only time and time poor marketing managers will tell.

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